Xchange - Where are all my customers hiding? Marketing for start-ups

Introducing Xchange — powered by Ministry of Awesome.
Xchange is a founder-led, founder-focused knowledge exchange designed to give early-stage entrepreneurs practical skills and insights they can use to thrive. Each session features a startup founder sharing a hard-won piece of knowledge, a strategy, or a special skill that helped them on their journey — creating a space for ideas, lessons, and expertise to flow both ways.

Why Attend:

• Learn directly from founders who’ve navigated the challenges you’re facing.

• Gain actionable skills and strategies you can implement immediately.

• Connect with a community of like-minded early-stage founders and share your own experiences.

• Hear real-world lessons and insights you won’t find in textbooks or blogs.

Join Xchange and be part of the knowledge exchange that helps founders grow together.

Join our next Xchange session:

Where Are All My Customers Hiding? Marketing for Start-ups

Featuring - Kate Radcliffe-Reid, founder of Backkr.com

📅 1st October | 🕘 9:30–10:30

Marketing can feel overwhelming when you’re running a start-up — small budgets, limited time, and a hundred other jobs on your plate. The good news? You don’t need a big spend to start winning customers.

In this founder-led session, Kate Radcliffe-Reid, founder of Backkr.com, will show Kiwi founders how to:

• Get clear on who your customers really are

• Pick the right marketing channels (without wasting time or money)

• Use simple, low-cost tactics to build traction fast

• Avoid the common mistakes most start-ups make

This session includes actionable guidance to help you create an action list you can implement immediately, plus a Q+A to answer your burning questions.

Join us and leave with 3 tangible steps you can start today to sell your product or get customer discovery interviews!