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Your brand in the age of AI

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Wed, 14 Oct, 11pm - Thu, 15 Oct, 12am EDT

Description

Your brand in the age of AI

Most founders have never asked an AI what their own business does. When they do, the answer is usually wrong, thin, or describes a competitor. And that is happening at the exact moment someone is deciding whether to shortlist them.

This free 45 minute session explains how an AI answer actually gets put together, why that now has almost nothing to do with ranking on Google, and what a small team can do about it without hiring anyone.

The part people remember is the middle. We stop, everyone gets their phone out, and we spend ten minutes asking AI about our own businesses in the room together. You do not leave with a theory. You leave with one specific, slightly uncomfortable thing to fix on Monday.

What you will take away

A clear picture of how AI tools decide what to say about a business, the prompt set we use to check your own brand, and a one page summary to keep.

Who it is for

Founders, marketers and small business owners who want to understand how they show up in AI, and what to do about it.

Presenter

Mac Nguyen, Marketing Specialist at Spark Interact, who leads our work on how brands appear in AI search.

Event details

Free online webinar, delivered via Google Meet. Thursday 15 October, 2:00 to 3:00pm (Sydney time).
Register here and your join link arrives with your confirmation.

Part of 2026 Small Business Month.

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Hosted by Spark Interact