Your Purpose, Clearly Defined: Discover it. Use it. Create Impact.

Course description:

Take a journey of discovery without leaving your home or office – unlock your purpose and create a more authentic, meaningful, and successful future for yourself and your wider world.

Join us for a transformative online program with pioneering innovator and creativity expert, Andy Green FRSA, where you’ll explore Purpos – a unique approach to defining and living with purpose. How well are you managing your most valuable asset – you?

In two time-friendly, one-hour online workshops, supported by personal coaching, Andy will empower you to communicate more effectively with yourself and others, set five actionable goals for 2025 and beyond, and create a lifetime legacy asset – your Personal Purpose Manifesto.

The program is specially designed to overcome the ‘I haven’t got time’ monster, using practical, easy-to-apply tools that help you quickly identify your beliefs, values, persona, social instincts, and purposes – the foundation of your Ethos, your character. You’ll also engage in guided self-reflection to define your storytelling essentials: your Logos (facts) and Ethos (emotional connections), shaping your Purpos – the change-making narrative at the heart of your purpose and purposefulness.

All supported by personalised coaching to help you unlock your true potential and become a more authentic, inspiring leader.

Places are limited to just 10 places, so book now.

What others say:

“Creating my Purpose Manifesto was a truly authentic experience. It not only gave me clarity on my core values but also became my source of energy, fuelling both my personal and professional growth. It was like holding up a mirror to my true self, enabling me to better understand - and articulate - what drives me. This process has opened up new possibilities and strengthened the way I connect with others.”

Sia Papageorgiou, co-founder, Centre for Strategic Communication Excellence

“I enrolled on this program at a fundamental moment in my career, just after leaving my corporate role to venture out on my own. Like many entrepreneurs making this leap, I was plagued with self-doubt and couldn't quite articulate what made me unique or special. I had reservations about whether I could truly succeed independently, but our guide immediately understood where I was coming from. Through their expert guidance and the program's thoughtful process, helped me uncover my authentic ‘secret sauce’ those distinctive qualities and experiences that truly make me tick.

By the end of the program, I felt a profound sense of calm and clarity. Andy's brilliance was helping me reframe the uncertainty and transition I was experiencing not as chaos or failure, but as a natural ‘blossoming’ phase. This shift in perspective was enlightening for me. Instead of feeling anxious about the unknown, I now feel genuinely excited about what's ahead. The Purpose Manifesto I created has become my North Star, giving me the confidence to say ‘yes’ to the right opportunities and ‘no’ to distractions. The program didn't just help me find my purpose, it equipped me with the tools and mindset to embrace growth and change as essential parts of my entrepreneurial journey.”

Lauren Nowak, Director, Little Big Deal

“While I came to the Purpose Program to revisit my values, it has provided so much more. The process guides you into deep personal inquiry and several of the steps produced revelations and ah ha moments I didn’t see coming. Our guide Andy is a generous and experienced champion in your corner, urging you on to further exploration. Doing this deep work turns the program from what could be a surface-level values exercise to something which produces amazing personal insights. I’d recommend it as a powerful and valuable use of your time.”

Birgit Schonafinger, Fishbowl PR

Why is this program different?

You use a dynamic framework of pioneering concepts and tools that go beyond the traditional models of purpose. It enables you to identify not only your personal values and beliefs but also your change-making stories and powerful narratives – your ‘Purpos’ – that reflect your purpose in action. By aligning your personal story with wider societal themes, you can inspire both yourself and others in meaningful, authentic ways. In a fast-moving, complex world you can no longer effectively do strategic communication without purpose or being purposeful.

Key takeaways:

Define your personal purpose and purposefulness through a proven, easy-to-use toolkit.
Articulate your values, beliefs, and persona, and connect them with your change-making stories.
Set five actionable goals for 2025 and beyond to guide your personal and professional journey.
Discover how your purpose can be your best time management tool, helping you overcome distractions and lead with clarity.

Whether you’re looking to amplify your personal brand, lead with greater purpose, or gain clarity on your path forward, this program offers the practical tools and inspiration to help you hit the ground running in the second half of 2025. With follow-up personal coaching and access to recorded sessions, you’ll have everything you need to live and lead with purpose

Who should attend?

The program is perfect for strategic communication professionals, business leaders and anyone who wants to lead with greater purpose and clarity in both their personal and professional lives.

Career level:

This workshop is suitable for people at all career levels.

Workshop outline

Overview of the Personal Purpose Manifesto process
Identify your five goals for 2025 and beyond (first draft)
Defining your ethos – your character – by uncovering your beliefs, values, personal style, social instincts, and sense of purpose
Define change-making stories that bring your values to life
Connect your purposefulness to change-making narratives and zeitgeist themes
Finalise your ‘Personal Purpose Manifesto’
Refine your five goals for 2025 and beyond (final draft)
Follow-up 1:1 coaching sessions to further develop your manifesto and goals

Save with our early bird rate of AUD $450 (regularly AUD $595) available until 31 July 2025. Take advantage of this offer and plan the rest of 2025 and beyond with clear direction and actionable goals!

About Andy Green:

UK-based Andy Green FRSA is co-founder of the Dublin Conversations and Grow Social Capital. He enables individuals, teams, and organisations to transform their purposefulness by identifying their authentic purpose, values, and persona in easier, more accessible, and sustainable ways – the most powerful assets for realising your ultimate potential and goals, as well as the best tool for your time management.

Author of six books, translated into eight languages, on creative communication, Andy is passionate about enabling people to realise their potential and make the most of their situations. He even runs creativity classes on the London Tube. Andy’s wider work focuses on how we can nurture inclusive social identities to overcome growing social division, polarisation, and distrust, which was recently featured in the New York Times.

Your Purpose, Clearly Defined: Discover it. Use it. Create Impact.

Choose your tickets

General Registration – 7-28 August 2025 ticket

Early Bird Registration – 7-28 August 2025 ticket