Your Story, Your Brand, Your Business

For veterans and veteran families exploring business ownership or growing a business, your story is one of your most powerful assets. 

Join The King's Trust Australia for an interactive online workshop led by veteran spouse entrepreneur Hayley Boswell, Founder of Defence Kidz and recipient of The King's Trust Australia’s 2023 Defence Family Business Award. 

Drawing on her own journey from military life to business ownership, Hayley will share how she transformed her experiences, values, and purpose into a powerful brand that connects with customers and drives business growth. 

Designed for veterans, veteran families and members of the Defence community who are exploring entrepreneurship, starting a business, or looking to strengthen their brand, this practical workshop will help you uncover what makes your story unique and how to use it to stand out in the marketplace. 

What You'll Learn 

• How authentic storytelling can build trust, attract customers, and differentiate your business, especially when marketing budgets are limited. 

• How to identify the experiences, values, and strengths that shape your unique brand story. 

• Practical ways to communicate your story with confidence across your business, marketing, and networking activities. 

You'll also take part in a guided workshop designed to help you uncover the moments and motivations that make your story uniquely yours. 

Who Should Attend? 

Veterans and Veteran Family Members who are: 

• Exploring a business idea 

• In the early stages of starting a business 

• Looking to strengthen their personal or business brand 

• Interested in connecting with like-minded people in the defence community 

Event Details 

📅Thursday 22 October 2026
🕚 Online | 10:00am to 1:00pm AEST
📍 Hosted by The King's Trust Australia 

Connect with other veterans and veteran families, gain practical business insights, and discover how your story can become one of your greatest strengths as an entrepreneur. 

Places are limited. Register today and share this opportunity with fellow veterans and veteran families who are aspiring founders.