1 to 1000 Customers: Accelerating Growth for Women Entrepreneurs

About this Event

Tech Ready Women (TRW), Australia’s leading champion for women entrepreneurs, and Scalare Partners, with the support of Investment NSW, are proud to present ‘1 to 1000 Customers: Accelerating Growth for Women Entrepreneurs’. This International Women’s Day event dedicated to empowering women-led businesses achieve what they need most: their first customers, and the pathway to 1000 more.

Aligned with the International Women's Day theme, "Accelerate Action", this event focuses on driving real growth for women entrepreneurs. By fostering impactful connections and strategies, we aim to help women accelerate their journey to success, advancing gender parity in the entrepreneurial ecosystem.

Join us for a 4-hour morning event with lunch included to:

👉 Discover actionable strategies to acquire your first customers and exponentially grow your business,

👉 Be inspired by the journeys of successful women entrepreneurs who’ve walked this path and have so much wisdom to share,

👉 Understand the challenges faced by government, corporate and SME sectors, and explore how they are working towards connecting women entrepreneurs with customers who are searching for innovative, tech-driven solutions.

👉 Build meaningful connections—turn introductions into collaborations and ideas into impact.

👉 Celebrate the launch of TRW's ‘1 to 1000 Customers’ — our new mentoring and learning support program, designed to guide women through securing and growing those crucial first customers.

At TRW, we believe in championing bold ideas, cheerleading every milestone, and fostering belonging in the entrepreneurial journey. Let’s accelerate action, forge connections, and empower women entrepreneurs to scale from 1 to 1000 customers and beyond.

Together, we grow. Together, we win.

This event will feature

💡 Fireside Chat to ignite ambition and action.

💡 A Power-Packed Panel of government procurement leaders and corporate buyers discussing the challenges they need solved and the process of procurement.

💡 Curated Networking Sessions designed to match women entrepreneurs with potential customers and open doors to new opportunities.

Who is this event for

This event is for startup female founders who are in early stages of their businesses and looking to acquire their first customers to generate traction in the market.

If you're a supporter of our community, you're welcome to come along!

Agenda

10:00 AM - Morning tea + brief networking

10:30 AM - Welcome and Agenda

10:10 AM - 'Selling that works' live session

11:00 AM - Procurement Panel: How to sell to Government and Corporate + Q&A

11:45 AM - 15-min interval

12:00 PM - Fireside Chat with Jess and Christie

12:30 PM - TRW Announcement

12:40 PM - Curated Networking Instructions

12:50 PM - Lunch + Networking

About the Speakers

'Selling that works' Presenter

Lauren Calautti, Growth expert, Sales Strategist & Coach

Lauren Calautti is an accomplished enterprise sales professional with a strong track record at top companies like Gartner and Telstra, known for her ability to attract and retain clients across industries. Notably, she drove 50% growth for an Asia Pacific business unit in just 12 months. Now focused on Leadership Coaching, Lauren helps CEOs and entrepreneurs build effective sales systems, blending coaching and teaching techniques. An accredited coach (ACC) with expertise in The Challenger Model, she is recognized for her personable yet effective negotiating style and her belief that sales is a key skill for successful leaders.

Fireside Chat Hosts

Christie Whitehill, Founder of Tech Ready Women and Co-Founder of INTU Wellness

Christie Whitehill, founder of Tech Ready Women, launched an award-winning program to bridge the gender gap in tech entrepreneurship, leveraging her 15 years of experience to upskill female founders. Her program quickly gained industry recognition, winning Accelerator of the Year 2017 and securing government funding, before being sold to Scalare Partners in 2024. A thought leader in tech, Christie has led the development of over 20 products, co-founded INTU WELLNESS, and established partnerships across various sectors. She also balances her entrepreneurial ventures with raising her two children, Zac, 6, and Ava, 3.

Jess Ruhfus, Founder & Director at No.2

Jess Ruhfus is a marketing expert who founded and exited Collabosaurus, a partnerships platform that connects over 10,500 brands like ASOS, Estée Lauder, Walmart & Disney’s Frozen the Musical. She’s now building No.2 Co, a stylish bathroom fragrance to replace ugly, synthetic aerosol cans. Since building full time, she has grown No.2 Co’s revenue by 7 x in 7 months, and the product has been featured in Apartment Therapy, Forbes, SMH, FOX LA & Broadsheet.

*More speakers to be announced soon!

Event Details

📅 Date: Friday, 07 March 2025 | 10:00 AM to 2:00 PM AEDT

📍 Venue: Sydney Startup Hub, NSW

🎟️ General Admission Ticket: $25+GST

*30% discount for our TRW Alumni (if you're a TRW Alumni and don't have the discount code with you, reach out to the team at community@teachreadywomen.com)

🍸 Morning tea and lunch will be served

Thanks to our sponsors

This event is possible with the support of the Investment NSW as our sponsor.

By attending this event, you consent to be photographed and recorded on video. These photos and videos may be used for marketing and promotional purposes by Tech Ready Women and Scalare Partners in the future. If you have any concerns, please let our team know upon arrival.

We look forward to welcoming you to this event!