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CPA Knowledge Series is a master course of eight online seminars in arts fundraising.

Presented by leading Australian and international experts, the webinars cover essential fundraising topics contextualised and relevant to the unique Australian cultural landscape.

At 90 minutes each, the intensive sessions are perfectly structured to complement the high-demand work practices of fundraising professionals with short, monthly sessions designed to provide tangible value, immediately applicable to the workplace.

With two main program streams, participants can select the stream or sessions appropriate to their experience and current objectives, or deep dive into the entire program, expanding their knowledge and skill across this comprehensive sector specialisation.

CPA Knowledge Series presents strategies, insights and efficacious tools that will build your expertise in arts fundraising.

The Knowledge Series took place from March – June 2021, Thursdays @ 11.30am AEDT/AEST*.

* Transforming your Fundraising through Decision Science, Thursday 20 May will be held at 3.00pm AEST

Who should participate?

The Knowledge Series is designed for fundraising professionals, Executives, Artistic Directors, Board members and CEOs seeking to enhance their knowledge in fundraising and build their skills set for the Australian arts and cultural sector.

The Knowledge Series is carefully tailored to be applicable for professionals at varied levels of experience and expertise and is structured into two program streams.

The Development Stream is designed for early to mid-career development professionals looking to expand their competency and skill set.

The Leadership Series is aimed at professionals with more experience seeking to enhance their knowledge and provide organisational strategic leadership, guidance and capacity building.

Professionals can book into either stream of four sessions, the entire program of eight sessions, or select individual sessions across the program, building your knowledge and expertise in discrete areas.

The Development Stream

Pro-Active Bequest Strategies for Arts Companies
Corporate Partnerships in 2021 and Beyond
Effective Donor Cultivation
Tax & Tips for Arts Fundraisers

The Leadership Stream

Coaching and Mentoring Strategies
Storyliving: Creating Transformational Major Donor Experiences
Transforming your Fundraising through Decision Science
Seven Steps to Capital Campaign Success

Development Stream

Pro-Active Bequest Strategies for Arts Companies
Thursday 4 March
11:30am AEDT
Andrew Sabatino of Donor Republic (AUS)

Once your bequest program is in place, how do you activate it? This webinar takes a pro-active approach to bequests - how to prompt bequests, how to know when a bequest has been made, and how to keep bequests current. An essential topic for all arts organisations: large or small, metro or regionally based.

Corporate Partnerships in 2021 and Beyond
Thursday 29 April
11:30am AEST
Linda Garnett & Sharon Dann of Stellar Partnerships (AUS)

Build skills, knowledge and confidence to enable you to win higher value, more strategic and sustainable partnerships. Learn how to move from transactional sponsorships to strategic partnerships and discover what a corporate partner is looking for. Leave the workshop with the key ingredients for a successful corporate partnerships program in 2021.

Effective Donor Cultivation
Thursday 6 May
11:30am AEST
Jimmy Buck of Deakin University (AUS)

Effective cultivation of donors and prospective donors is about building long-lasting, meaningful relationships between individuals and the arts and cultural organisations we serve. These relationships must be carefully nurtured and require a whole range of skills to re-connect and engage supporters with your organisation. Donor Cultivation is a courtship that marries the art and science of fundraising. Systems and processes are important to track prospect movement, but nothing beats a strong, honest relationship.

Tax & Tips for Arts Fundraisers
Thursday 3 June
11:30am AEST
Presented by Creative Partnerships Australia, The Arts Law Centre of Australia and the Australian Tax Office.

For arts organisations, navigating the sometimes muddy waters of taxation law, particularly in relation to fundraising, can mean the difference between an effective fundraising strategy that secures new revenue streams, and failure (not to mention breaking the law!) To help you be the best the fundraisers you can be, we’ve teamed up with The Arts Law Centre of Australia and the Australian Tax Office to provide fundraising staff, general managers and finance managers with the essentials of fundraising tax law.

Leadership Stream

Coaching & Mentoring Strategies
Thursday 18 March
11:30am AEDT
Elayne Verner of Steople (AUS)

Training for senior development managers on coaching and mentoring their growing development teams. Be introduced to a range of tips and techniques that will enable you to conduct more productive conversations, and to support stronger development outcomes for your respective coachees and mentees. Learn about the G.R.O.W. model and Socratic questions, and come out with a commitment to action.

Storyliving: Creating Transformational Major Donor Experiences
Thursday 22 April
11:30am AEST
Tammy Zonker (USA)

This Storyliving session explores the donor experience through their eyes. You will leave the session understanding the seven primary major donor personas. Better yet, you’ll understand how to anticipate your donor’s needs, build trust faster and secure more five, six and seven figure gifts.

Transforming your Fundraising through Decision Science
Thursday 20 May
3:00pm AEST
Bernard Ross & Dana Segal of the National Arts Fundraising School (UK)

Research in behavioural economics and neuroscience are transforming the way charities are raising funds - especially from individual donors. If you’re prepared to leave behind the frameworks of historical ‘best practice’ this challenging webinar will help you to make scientifically informed choices on how to increase income. Sharing the results of the World’s Largest Arts Fundraising Experiment as well as recent Australian experiments, learn how these techniques work in practice and how you can apply them to your work.

Seven Steps to Capital Campaign Success
Thursday 17 June
11:30am AEST
Tammy Zonker (USA)

Longing for capital investment to expand or enhance the impact of your arts organisation? This webinar explores the seven key steps to capital campaign success. You’re sure to gain insights and inspiration for your own capital campaign planning by joining this session.

Presenters

Jimmy Buck (AUS)
Deakin University

Jimmy Buck is the Chief Advancement Officer at Deakin University. Jimmy started his career as a university student, co-chairing Boston University’s class gift campaign, raising US$100,000 from graduating students. At the University of Sydney, Jimmy led advancement services, alumni relations and development teams in both higher education and medical philanthropy. He played a leadership role generating philanthropic income towards the $1 billion INSPIRED campaign, the largest philanthropic campaign in Australian higher education. Jimmy brings experience from earlier roles and studies at Boston University, the Universidad Autonoma de Madrid and the University of Sydney.

Sharon Dann (AUS)
Stellar Partnerships

Sharon Dann has been in love with fundraising and the NFP sector for almost two decades. Starting her career in 2001 as a backpacking fundraiser, later the same year she started own face-to-face fundraising business. Her breadth of experience also encompasses major gifts, trusts and foundations and 10 years specialising in Corporate Partnerships. She is an expert in winning, nurturing and growing corporate partnerships, raising millions of dollars for the organisations she has worked with. She is passionate about improving the capability of the sector and wants to help you find the solution to your organisation’s complex problems using corporate partnerships.

Linda Garnett (AUS)
Stellar Partnerships

Linda has over 20 years’ experience in senior leadership and strategic management roles in the corporate sector in the UK, Canada, Japan and Australia. She has been responsible for billion-dollar deals, new strategic directions of businesses and innovative partnerships. She has worked in the NFP sector developing shared value partnerships, working with organisations such as Save the Children, headspace, World Vision, febfast and Cancer Council. Linda is passionate about achieving positive social outcomes through collaboration between corporates and NFPs. She is uniquely placed to bring new and commercial perspectives to partnering with the corporate sector.

Bernard Ross (UK)
National Arts Fundraising School

Director of the UK’s National Arts Fundraising School and of =mc consulting, Bernard has written six award winning books on strategy, fundraising and social change including Change for Good - behavioural economics for a better world with Omar Mahmoud. He has two new books including Making the Ask on the behavioural science of solicitation. As well as arts and cultural organisations like Tate Gallery and the Science Museum he has advised NGOs including UNICEF, UNHCR, IFRC, ICRC and MSF/DWB. He’s raised money to refurbish France’s most famous monument; a museum to house the world’s largest dinosaur in Argentina; and to save the last 800 great apes in Africa.

Andrew Sabatino (AUS)
Donor Republic

Andrew is co-Founder and Director of Donor Republic, one of Australia’s leading fundraising agencies. Previously he led Guide Dogs SA/NT to significant fundraising growth over seven years from $1m to $9m. He later chaired the Guide Dogs Australia Fundraising Committee with annual income growing from $53m to $87m. He is a past state and national winner of the Fundraising Institute of Australia’s Fundraiser of the year award.

Dana Segal (UK)
National Arts Fundraising School

Dana is the Deputy Director of the National Arts Fundraising School and a senior partner at =mc consulting. As a leading expert in the cultural and creative industries, Dana has helped a wide range of cultural institutions raise more and better funds, including Southbank Centre (UK), Charles Dickens Museum (UK) and Cuban Ministry of Culture (Cuba), through to grassroots organisations and artists including the vacuum cleaner (UK) and Zaluso Arts (Malawi). Dana is an award-winning Chair of Emergency Exit Arts, Chair of the Chartered Institute of Fundraising Cultural Sector Network, and Curator of #ArtsSummit.

Elayne Verner (AUS)
Steople

Elayne is an Organisational Development Specialist with extensive global experience, and a deep appreciation of organisational challenges and opportunities. She delivers high-impact people solutions in leadership development, talent management, and coaching of employees at all levels. Elayne shares high-level strategic approaches and pragmatic, hands-on coaching and consulting. She focuses on coaching positive behaviour change, personal effectiveness, performance improvement and goal setting. She is passionate about creating sustainable change at both an individual and organisational level, with strong emphasis on authenticity, performance, and personal well-being.

Tammy Zonker (USA)

Tammy Zonker is recognised as one of America's top 25 fundraising experts. She is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached, and led NFP teams to raise more than half a billion dollars including a single gift of US$27million. When not speaking at conferences or fundraising, she's leading webinars, online masterclasses, private workshops, and retreats or training her online membership community of Fundraising Transformers.