2024 BLEND Wine + Tourism Event

Tourism Industry Council Tasmania and Wine Tasmania invite you to their sixth annual BLEND Wine + Tourism event.

Our tourism and wine sectors have much in common and share aspirations to grow our value through increased yield, while fostering a global reputation for sustainability and quality built on the Tasmanian brand.

BLEND is about bringing our sectors together to talk wine tourism, grow connections, and progress our shared vision for Tasmania to become Australia's premium wine destination.

BLEND Wine Tourism Workshop: Growing the Accessibility of Your Wine Tourism Experience, Lisa McEwan, Head of Content at Vacayit

Tuesday 23 July, 10am – 11.45am, Josef Chromy Wines, Launceston

Following the success of last year's practical workshop, the BLEND workshop is back in 2024! This interactive workshop will equip you with meaningful insights and simple, cost-effective ideas of how you can grow your wine tourism business by making it more accessible and inclusive to a broader audience. 

The workshop will be faciliated by Lisa McEwan, Head of Content at Vacayit, a global-leading audio travel app that harnesses an innovative and collaborative approach to the promotion of both tourism and accessibility.

With refreshing candour and a hint of humour, Lisa will guide you on an interactive exploration of what it means to be accessible, and the challenges faced by travellers with diverse access needs. Her pragmatic approach will help remove the overwhelm, equipping you with the knowledge, tools and strategies you need to begin or continue your progress along the path to greater accessibility. The workshop will touch on key considerations including recruitment, communications, marketing, product presentation, and service delivery at the cellar door. 

Through audience engagement and hands-on activities, she will help you define and refine actionable measures you can take both now and, in the future, to reach new customers, increase revenue, gain competitive advantage, and create meaningful positive social change.

BLEND Wine + Tourism Lunch

Tuesday 23 July, 12:00 – 2:00pm, Josef Chromy Wines, Launceston

Join friends and colleagues from across the Tasmanian wine and tourism sectors for exceptional wine over fine conversation and delicious food. With each table hosted by a local wine producer showcasing their exceptional wines, this is a lunch like no other. 

Minimal formalities, maximum enjoyment of wine, food, and company.

Come to both the workshop and lunch or just join us for one – it's up to you! 

Get to Know the BLEND Workshop Presenter:

Lisa McEwan is Head of Content at Vacayit, a global-leading audio travel app that harnesses an innovative and collaborative approach to the promotion of both tourism and accessibility. 

With a degree in International Business and a background in tourism marketing, development and government-business relations, she loves utilising her professional and personal experience to deliver tourism content that is both engaging and accessible.

Having extensive experience in the trials and triumphs of travelling with extremely limited vision, Lisa offers a real-life insight into the needs of blind and low vision tourists. Lisa is an enthusiastic accessibility advocate who aspires to empower others like herself to discover the joy of travel, while also generating positive economic and social outcomes for the tourism
industry. 

While openly admitting she's no wine connoisseur, Lisa delights in the sensory experience of visiting her local wineries, unearthing their stories and sampling some refreshing, crisp whites or soul-warming reds when opportunity allows.