2024 Effectiveness Breakfast
Event description
Unlock the Secrets of Award-Winning Campaigns at the Effectiveness Breakfast
To coincide with the upcoming Effie Awards Aotearoa Gala Dinner, join us for a morning of insights and inspiration, kindly hosted by TVNZ.
Our keynote speaker, James Hurman — advertising effectiveness expert and founder of Previously Unavailable—will be sharing initial findings from the Comms Council Aotearoa Effectiveness Database. Established in 2022, the Effectiveness Database builds on similar databases in the UK and Australia, collecting data alongside the Effie awards programme, providing insights into the common characteristics of effective campaigns in Aotearoa.
We'll also hear firsthand from the teams behind some of 2023's Effie Gold-winning campaigns. Discover the collaboration, thinking, and strategy that made these campaigns stand out amongst the best in the industry:
- Fire and Emergency New Zealand and Motion Sickness for their work "Amazingly Fast Behavioural Change - You're Cooked. Recipes to Avoid Disaster"
- Kiwibank New Zealand and Special for their work "Reigniting NZ's Relationship with Kiwibank"
Be sure to register your place now, as numbers are limited!Â
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