2024 Effectiveness Breakfast

Name: 2024 Effectiveness Breakfast
Start: 2024-10-23T09:00:00+1300
End: 2024-10-23T11:30:00+1300
Location: TVNZ Atrium

Wed, 23 Oct, 9am - 11:30am NZDT

TVNZ Atrium

auckland, new zealand

James Hurman

36 followers · Contact host

Event description

Unlock the Secrets of Award-Winning Campaigns at the Effectiveness Breakfast

To coincide with the upcoming Effie Awards Aotearoa Gala Dinner, join us for a morning of insights and inspiration, kindly hosted by TVNZ.

Our keynote speaker, James Hurman — advertising effectiveness expert and founder of Previously Unavailable—will be sharing initial findings from the Comms Council Aotearoa Effectiveness Database. Established in 2022, the Effectiveness Database builds on similar databases in the UK and Australia, collecting data alongside the Effie awards programme, providing insights into the common characteristics of effective campaigns in Aotearoa.

We'll also hear firsthand from the teams behind some of 2023's Effie Gold-winning campaigns. Discover the collaboration, thinking, and strategy that made these campaigns stand out amongst the best in the industry:

Fire and Emergency New Zealand and Motion Sickness for their work "Amazingly Fast Behavioural Change - You're Cooked. Recipes to Avoid Disaster"
Kiwibank New Zealand and Special for their work "Reigniting NZ's Relationship with Kiwibank"

Be sure to register your place now, as numbers are limited!

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

James Hurman

36 followers

Contact host

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James is a distinguished figure in the field of marketing and innovation strategy, based in New Zealand. He is the founding partner of "Previously Unavailable," a notable professional services firm. The company specialises in collaborating with a wide range of organisations, from emerging startups to well-established corporations.

At Previously Unavailable, James and his team offer an array of services, including innovation strategy, new product development, marketing strategy, brand strategy, and brand design. Their primary focus is on assisting companies that are either pioneering new concepts or reimagining their existing identities.

James has also co-founded several noteworthy startup ventures in New Zealand. Notably, "Tracksuit," a brand health tracking software-as-a-service (SAAS), and "AF Drinks," a producer of non-alcoholic ready-to-drink cocktails, have made significant strides in the New Zealand market and are expanding in the United States.

In collaboration with New Zealand's largest venture capital company, Icehouse Ventures, James established and currently chairs "Brand Fund 1," a venture capital fund dedicated to supporting and advising brand-centric startup ventures.

James is well-regarded globally as an expert in marketing and advertising effectiveness. He has authored several influential data-driven studies, including "The Effectiveness Code" in 2020, produced in partnership with Cannes Lions and WARC, and "The B2B Effectiveness Code" in 2021, in collaboration with the LinkedIn B2B Institute and WARC. Additionally, he has written two significant books, "The Case for Creativity" in 2015 and "Future Demand" in 2022, which leverage evidence-based research to assist organisations in refining their brand, marketing, and advertising strategies. His advisory services in this capacity extend to large organisations worldwide.

James also serves as the program director of the "Master of Advertising Effectiveness," a prestigious global online professional development program for marketing and advertising professionals. Notably, its alumni include executives from prominent companies such as Google, Amazon, Disney, New York Times, Telstra, and Fonterra.

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