Engage, influence and persuade

It takes more than facts to shift someone else’s thinking. Often we are more influenced by factors such as rapport, dissonance, identification with the speaker and the emotional impact of an argument.

This insightful course presents a psychologically informed approach to influential communications and introduces a suite of tools and techniques to enhance your information and communicate your message.

With implications for campaigners, writers, speakers, marketing and a variety of communication and people-related roles, this course reveals how the research into neurological function and psychology of influence can be effectively applied in a range of situations.

Topics include:

Ethical persuasion
Purpose-driven communications
Understanding influence
The role of language
Authentic credibility
Engaging emotions
Factoring in audience perspectives
Surprise, images and analogy
Leveraging dissonance

This course includes:

Engaging, up-to-date materials.
Take-home resource package.
All day catering and beverages - with dietary needs catered for.
Certificate of attendance.

PRICES

Standard | $315
Corporate and Government

Non-Profit/ Individuals | $215
Staff of non-profit organisations, micro-businesses with less than 5 staff and self-funded waged individuals

Concession | $145
Concession Card Holders paying as individuals

SCHOLARSHIPS

We offer a small number of scholarships to those who would otherwise be unable to afford to attend. Scholarship recipients pay a nominal fee of $45 toward catering and materials. Click here to apply.

REFUND POLICY

Before you book, please click here to read our Refund Terms and Conditions and ensure you have understood the conditions listed under the heading
Public Training.

VENUE

Evolve WA
Whadjuk Noongar Boodjar
Level 1, 20 Southport Street
West Leederville WA 6007

Click here for further details regarding parking, transport and location.

Our venue is wheelchair accessible, including toilets. However, if you have any special access needs or would like any support or adaptations to make learning easier for you, please let us know.