The Science of Choice - A Guide to Better Decisions

Date: Thursday, August 14, 2025

Time: 5:30 PM - 6:30 PM AEST (Doors open 5:00 PM for arrival)

Location: Room CB08.02.005, Level 2, Building 8 of the UTS Business School, located at 14-28 Ultimo Rd, Ultimo NSW 2007.

Cost: FREE!

Event Description:

Ever wondered why you grab that extra snack, procrastinate on important tasks, or stick to a decision even when it's clearly not working out? Our daily lives are filled with countless choices, big and small, yet we rarely stop to think about the hidden forces that shape them.

Join the UTS Behavioural Lab for an engaging and insightful event during National Science Week 2025 that will change the way you see your own mind!

In this fascinating 1-hour session, we'll demystify the exciting field of behavioural science – the study of how and why we make decisions. Led by Associate Professor Adrian Camilleri and Dr. Elif Incekara-Hafalir, both experts in human judgment and decision-making, you'll discover:

What is Behavioural Science? A simple, clear introduction to this powerful interdisciplinary field.
The Brain's (Sometimes Clever) Shortcuts: Explore common cognitive biases and mental traps that influence your choices, often without you even realising it.
Nudges for a Better You: Learn how subtle "nudges" can be used to guide behaviour, for both individuals and society, towards healthier, smarter, and more sustainable outcomes.
Practical Takeaways: Gain actionable insights and tips you can apply immediately to make more informed and effective decisions in your personal and professional life.

This event isn't just a lecture! We'll include live interactive polls to get you thinking and reveal surprising patterns in our collective decision-making. Whether you're a current student, a UTS alumnus, or simply a curious member of the public, this is your chance to gain a scientific understanding of why we do what we do.

Who Should Attend? This event is perfect for anyone interested in understanding human behaviour, psychology, economics, or simply wants to make better choices in their everyday life. No prior knowledge of behavioural science is required – just an open mind!

About the UTS Behavioural Lab: The UTS Behavioural Lab provides state-of-the-art facilities and expertise for conducting cutting-edge research into human judgment and decision-making across various contexts, including consumer behaviour, economic decisions, and public policy design.

Don't miss this unique opportunity to unlock the secrets of your mind and become a master of your own choices!