The Asia Hotel Industry Conference & Exhibition (AHICE) Far East Asia, hosted by HM Magazine, made a spectacular return to Tokyo in September 2025 after a successful debut in 2024 as Japan’s first combined hotel operations and investment conference.

The 2024 AHICE Far East Asia event was attended by Japan’s leading hotel, aviation, and tourism owners, operators, consultants, and suppliers. The program for the 2024 launch event featured evocative, educational, and insightful keynote speakers, Q&As, and panel sessions with more than 25 key speakers from across Japan, Asia-Pacific, and globally.

The launch of AHICE in Tokyo followed the success of the Asia-Pacific Hotel Industry Conference and Exhibition held in Adelaide, South Australia in May 2025, which welcomed a record 1,600 delegates—making it the largest accommodation event in the Asia-Pacific region.