This 2-day course, run by The Australian Loyalty Association (ALA), is held yearly in Sydney and Melbourne.

The course covers all aspects of loyalty including strategy, design, marketing, operations and technology. The course offers a combination of lectures, group discussions, case studies plus module exercises. It will provide the processes and tools needed to create, develop and manage a world-class loyalty program. This course is designed for new entrants to the industry as well as more experienced managers seeking to improve their skill levels.

By the end of the course, participants will be able to apply their new knowledge and skills in their career and business to build a more engaging loyalty program and confidently improve customer retention and advocacy.

Key industry partners and consultants have contributed to the course content, providing expert insights and exposure to the industry.

Details

Date: 30th September - 1st October 2025
Time: 9:00am-4:30pm daily
Venue: 477 Collins St, Melbourne

View Terms and Conditions.

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Please email us at events@australianloyaltyassociation.com should you wish to opt out from these marketing communications.