As campaigners, sometimes we struggle to communicate to the public in a way that shifts thinking and brings them on board. More often than not, this isn't because of a lack of persuasive statistics, or buy-in to our cause, but rather that we haven't crafted an impactful message that energises the exact people who need to hear it.

In this Messaging 101 Workshop, we'll build a plan for better messaging together - starting by defining concepts of framing and messaging, exploring different audiences, and then walking you through a formula for how to craft an effective message that will cut through the noise. We'll also explore how we can communicate our issue in a way that builds solidarity across race, class and gender.

You'll come out of the training with practical key messages and more confidence to use winning messaging frameworks to create real-world progressive change.

This training incorporates work from NEON, based on the UK Race Class Narrative authored by Raquel Jesse and developed by CLASS UK and ASO Communications along with learnings from the US Race Class Narrative led by We Make the Future and ASO Communications.

OUTCOMES AND SKILLS

How to define and distinguish between concepts of ‘framing’ and ‘messaging’.
Understanding how to prioritise different audiences when developing a message.
Learning the Race Class Narrative (RCN) Framework and how to develop a message that builds solidarity across race, class and gender.
Creating a first draft of an effective message on your issue or campaign.

DATE AND FORMAT

This workshop will be delivered online via Zoom on Wednesday, 18 November from 10:00AM to 5:00PM AEDT.

SCHOLARSHIPS

We offer full and partial scholarships ($170+GST) for First Nations people, people with disability, people of colour, refugees and people seeking asylum as well as unwaged activists. To apply for a scholarship, please complete an application here.

ACCESSIBILITY

This program will be run entirely online via Zoom. Please outline any access needs during registration and to enquire about how we can help you participate in the training, please contact us at info@australianprogress.org.au.

Other Information

More on accessibility | Code of Conduct | Cancellation Policy

Contact the host of Messaging 101 Workshop: Creating Winning Messages | November 2026