We know that facts alone don’t help us win. To move people to action, our campaigns rely on telling compelling stories to a variety of audiences and winning the public narrative.

Since 2020, the Economic Media Centre has delivered media training to over 1,200 activists and advocates with lived experience. The EMC team have distilled their learnings and adapted their expertise to present the Media Spokesperson Masterclass.

In this training, you will get an opportunity to learn how to hone your campaign messages, clearly articulate your vision and learn effective approaches to avoid repeating the opposition’s frame.

From an overview of the Australian media landscape in 2026 and top tips to craft compelling campaign messages, to hands-on pitching skills and interview practice, you will come out of this masterclass with the essential skills to navigate media and messaging best practice.

This training is for anyone who is doing - or keen to start doing - public facing media and communications work to hone their skills and confidence to deliver powerful and persuasive messages across a variety of platforms.

OUTCOMES AND SKILLS

An overview of the Australian media landscape in 2026
Navigating bias and risk in the media
Developing compelling campaign messages
How to pitch your campaign to media
Preparing for media interviews and developing interview skills
Conducting post-interview debriefs
Repurposing your media content across diverse channels
How to maintain self-care in media

DATES AND FORMAT

The Media Spokesperson Masterclass will be delivered online via Zoom over:

Tuesday, 25 May
Wednesday, 26 May

The training will take place in the following time zones:

11:00AM to 3:00PM AEST
10:30AM to 2:30PM ACST
9:00AM to 1:00PM AWST
1:00PM to 5:00PM NZST

SCHOLARSHIPS

To ensure more equitable access across our trainings and events, a limited number of full and partial scholarships ($170+GST) are available to grassroots advocates, community groups and start-up/small organisations. We welcome and prioritise scholarship applications from First Nations people, people with disability, people of colour, people with lived experience seeking asylum and unwaged changemakers. To apply for a scholarship, please complete an application here or contact Phong at phong@australianprogress.org.au.

ACCESSIBILITY

This program will be run entirely online via Zoom. Please outline any access needs during registration and to enquire about how we can help you participate in the training, please contact info@australianprogress.org.au.

TEAM REGISTRATIONS

Please note that due to the cohort-style format and peer-learning in the training, team registrations are limited to up to two people.

OTHER INFORMATION

More on accessibility | Code of Conduct | Cancellation Policy

Contact the host of Media Spokesperson Masterclass | May 2027