7 Essentials (7Es) for Founders & Owners

1. Anderson’s Journey

Anderson Chong is not just a business leader, he is a builder of people and enterprises. With decades of experience, Anderson has grown and managed businesses that have surpassed millions in revenue while remaining under management.

Besides leading his own businesses, Anderson has helped over 20 businesses and more than 30 executives, from owners to key leaders, across multiple industries in the past five years. His mentorship has guided them through growth pains, financial struggles, and leadership challenges, always with a balance of tough love and genuine care.

Today, Anderson’s greatest passion lies in mentorship. He works alongside ambitious business owners, guiding them to see beyond the immediate chaos and into a bigger vision. His authenticity, humility, and proven success make him a trusted mentor for those who want both business growth and personal clarity.

2. The 7 Essentials Framework

The BxD 7 Essentials is a practical blueprint designed for business owners who often feel overwhelmed by competing priorities. It is not theory but lived experience distilled into seven essentials that help owners focus, scale, and create businesses that thrive without burning themselves out.

Each essential is rooted in Anderson’s own journey:

1. Vision – Anderson learned that chasing every opportunity led to burnout and confusion. Today, he builds vision by creating clarity of direction and aligning his businesses to future opportunities, ensuring the team rows in the same direction.

2. Growth Mindset – Anderson believes in disrupting his own businesses before the market forces him to. By constantly seeking new opportunities and creating a blue ocean for competitive advantage, he shows how embracing change is the only way to stay ahead.

3. Financial Management – Nearly losing everything in 2016 taught Anderson that profit is not luck but discipline. He built financial structures that turn cash into strategy, ensuring businesses can fund growth without fear of collapse.

4. People Building – Once a “do-it-all” leader, Anderson discovered that freedom comes from empowering others. By building leaders within his companies, he created self-sustaining businesses where people grow alongside profits.

5. Products & Services – Instead of being everything to everyone, Anderson shifted to creating unique offerings that stand apart in the market. This focus transformed his businesses into category leaders with stronger positioning and profitability.

6. Client Relations – Anderson learned that true growth doesn’t come from transactions but from relationships. By serving clients with trust, consistency, and long-term value, he built partnerships that outlast market shifts.

7. The Playbook – Anderson once ran businesses on instinct. Today, he uses systems and processes that create consistency, scale, and freedom. The playbook ensures growth is repeatable without chaos.

3. Who Should Attend?

• Executives seeking clarity and direction for sustainable growth

• Entrepreneurs who want their businesses to run without their constant involvement

• Established business owners who feel stuck, despite working harder than ever

4. Key Takeaways

Attendees will leave with:

• A clear understanding of the 7 Essentials framework and how to apply it

• Practical tools to improve profitability, growth planning, and team performance

• The importance of mindset shift and how to renew confidence in business

• A renewed mindset to tackle challenges with clarity and confidence

5. Testimonials

Anderson brings a wealth of business acumen to the table. His direct, no nonsense approach cuts to the core issues the business needs to deal with to grow and his wide ranging business connections assist to develop strategies that have been tried and tested. Peter Cherry - BTS Group General Manager

Anderson’s advisory has been truly valuable in steering the business during a phase of rapid growth. We’re excited for the years to come. Richard Everitt - Principal, Oakwood Consulting

The Business by Design program has completely reshaped our business. Implementation of the 7 Essential strategies streamlined our operations and over the last 3 years, contributed to steady revenue growth. Tim Canning - Director, Red21

Getting fortnightly discussions with someone who understands what I’m trying to achieve both in my business and personal life has been invaluable. Ando’s foresight in navigating what’s in your best interests saves incredible amount of time. Dean Slather - Director, Nebula Team

Ando has been a great strategic sounding board, helping me to stay focused on the 12-month, 3-year, and 5-year roadmap. He’s been relentless in implementing systems that get me out of the day-to-day operations. Nico West - Principal, Vantage Insurance Brokers

Since working with Ando, we turned years of financial losses into consistent profit by applying the 7 Essentials. Daniel Ecseri - Director, TecSec

I have been a CFO for listed companies for over 15 years and Ando is one of those people that can challenge the way you think. We often have lively discussions, mainly agree and sometimes, Ando has a different way of thinking about a situation and you get one of those light bulb moments. One area we often talk about is succession planning and how the business owner needs to focus on educating and training their key staff. Ando has years of experience in this area and now, running several businesses, is still able to work less than 20 hours a week. Joseph Ohayon - Director, The CFO Centre

Anderson helped us navigate finance, accounting and hiring during a difficult time. Advice was to narrow and focus on high net worth clients which has completely transformed our business, accounting for 70% of our current revenue." Aaron Berghuber - Chief Operating Officer Collective Shift