Is Your Brand Protected? A Practical Guide to IP for Small Business
Description
You’ve worked hard to build your brand - but is it actually protected?
In this practical, easy to follow online discussion, IP Australia experts will walk you through the intellectual property (IP) basics every small business should understand, with a strong focus on trade marks and brand protection.
We’ll explain why trade marks matter, how they can help protect what makes your business unique, and what to think about as your business grows.
You’ll discover the common myths and mistakes that often trip up business owners, and how to protect your brand in a world of copycats and “dupes”. You will also learn about our free tools and resources that can support you to make informed decisions.
This session is designed for Australian small businesses, founders and entrepreneurs who want straightforward information they can apply straight away.
What we’ll cover:
Why trade marks matter for small businesses
Trade marks 101
Copycats, “dupes” and common risks
A quick look at design rights and copyright
Live TM Checker demonstration
Common IP questions and misconceptions
Simple trade mark strategy considerations
Live Q&A with IP experts
Register now and reserve your spot.
Lineup
Tina Guan
Tina is a Senior Trade Mark Examiner at IP Australia. Before joining IP Australia, she worked as an intellectual property lawyer in private practice, with a focus on brand protection. She is passionate about helping businesses to navigate the trade mark application process, and make the most of their IP rights.
Conor Caffrey
Conor Caffrey is an Assistant Director in IP Australia’s Trade Marks and Designs area, where he supports examination practice and leads customer-focused initiatives. He has over seven years’ experience across trade mark examination and policy roles within the organisation.
Keeley Pasfield - Moderator
Keeley is an Assistant Director in IP Australia's Public Education team. Keeley began her career as an exercise physiologist in the health sector. During this time, she ran a small business as a sole trader specialising in high performance with track and field athletes, before a career change into Intellectual Property. She has held multiple roles at IP Australia since 2019, working within trade mark examination, people and training, executive support and more recently customer experience.
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