You’ve worked hard to build your brand - but is it actually protected?

In this practical, easy to follow online discussion, IP Australia experts will walk you through the intellectual property (IP) basics every small business should understand, with a strong focus on trade marks and brand protection.

We’ll explain why trade marks matter, how they can help protect what makes your business unique, and what to think about as your business grows.

You’ll discover the common myths and mistakes that often trip up business owners, and how to protect your brand in a world of copycats and “dupes”. You will also learn about our free tools and resources that can support you to make informed decisions.

This session is designed for Australian small businesses, founders and entrepreneurs who want straightforward information they can apply straight away.

What we’ll cover:

Why trade marks matter for small businesses

Trade marks 101

Copycats, “dupes” and common risks

A quick look at design rights and copyright

Live TM Checker demonstration

Common IP questions and misconceptions

Simple trade mark strategy considerations

Live Q&A with IP experts

Register now and reserve your spot.

Contact the host of Is Your Brand Protected? A Practical Guide to IP for Small Business

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