Accessible Communications and Marketing

*Please Note: Due to government and organisational concerns about public gatherings, we are now offering all of our courses as online training until further notice. The training will be offered in module sessions of 2 hours each over a 4 week period.

Should you wish to take part in online training for Accessible Communications and Marketing, you will need the following requirements:

Access to a desktop/laptop computer with a stable internet connection
Course Handbook (we will provide)
Working headphones/microphone/speakers

Accessible Communications and Marketing training teaches attendees to create accessible online web content, social media, emails, video and audio, and marketing. We’ll demonstrate solutions to achieve WCAG 2.1 Level AA conformance, as well as usability and accessibility best practices gathered through our own research and user testing across various disability groups.

This course is in alignment with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.

Course Content

Introduction to accessible communications:
- Legislation
- Who it benefits
- Disability statistics
- Learning styles

Governance:
- Accessibility Policy
- Centralised and Distributed authoring models
- Brand style and editorial guides
- Briefing suppliers

Web accessibility techniques:
- Plain English
- Legibility of text
- Images and text alternatives
- Colour contrast
- Content structure
- Video and Audio
- Maps and Charts
- Infographics

Accessible Advertisements

Email, documents and social media:
- Email accessibility considerations
- Word and PDF accessibility considerations
- Social media considerations

Print Accessibility

Creating an Accessibility Statement:
- Tools
- What you should include in a statement

Handling complaints
- Social media
- Direct

Wrap-up

Course Materials

You will be provided with a handbook and a list of resources for further reading.

Cost and Inclusions

Price listed is per person, including GST.

$395

Timetable:

Thursday 2.00pm AEST

June 11, 18, 25 and July 2

Cancellations

You may only cancel your registration by written notice to digitalaccess@visionaustralia.org. If notification of cancellation is received by Vision Australia: (i) more than 14 days prior to the event, a full refund of your registration fees, less an administration fee of $16.95, will be provided; (ii) between 7 and 14 days prior to the event, a refund of 50% of your registration fees, less an administration fee of $16.95, will be provided; (iii) less than 7 days prior to the event, registration fees will not be refunded.

Course enquiries

Phone: 1300 367 055
Email: digitalaccess@visionaustralia.org