Accessible Communications and Marketing

To take part in online training for Accessible Communications and Marketing, you will need the following:

Access to a desktop/laptop computer with a stable internet connection
Access to Zoom meetings
Course Modules (we will provide)
Working headphones/microphone/speakers

Accessible Communications and Marketing training teaches attendees to create accessible online web content, social media, emails, video and audio, and marketing. We’ll demonstrate solutions to achieve WCAG 2.1 Level AA conformance, as well as usability and accessibility best practices gathered through our own research and user testing across various disability groups.

This course is in alignment with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.

Course Content

Module 1: Introduction to accessible communications and marketing

What is a disability
What is accessibility
The benefits of accessibility
Standards and legislation in Australia
Introduction to assistive technologies

Module 2: Accessible Communication Techniques

Implementing techniques across many platforms

Colour

Colour contrast
Use of colour
Calming colours
Who does this help?

Images

Adding alt-text to images
Complex images
Charts and maps
Using icons and images to enhance understanding
Who does this help?
How to test/implement techniques

Video and Audio

Captions
Transcripts
Audio Description
Sign Language versions
Who does this help?
How to test/implement techniques

Module 3: Accessible Communication Techniques (continued)

Semantic Structure

Headings
Lists
Tables
Who does this help?
How to test/implement techniques

Text and language

Typography
Summarising and chunking
Plain English
Easy English
Descriptive links
Inclusive language
Clear messaging
Who does this help?
How to test/implement techniques

Ways to interact with Services

Non-auditory
Non-speech
Non-physical
How to test/implement techniques

Cognitive and learning

Types of cognitive and learning disabilities
Accessible communication techniques for cognitive and learning disabilities

Module 4: Governance and next steps

Live events

Governance

Next steps

Resources

Course Materials

You will be provided with a handbook and a list of resources for further reading.

Cost

Price listed is per person, including GST.

$595 full fee
$535 (group booking over 4 attendees)

Timetable

Thursdays 1pm to 3pm AEST

August 4, 11, 18, 25

Cancellations

You may only cancel your registration by written notice to digitalaccess@visionaustralia.org. If notification of cancellation is received by Vision Australia: (i) more than 14 days prior to the event, a full refund of your registration fees, less an administration fee of $16.95, will be provided; (ii) between 7 and 14 days prior to the event, a refund of 50% of your registration fees, less an administration fee of $16.95, will be provided; (iii) less than 7 days prior to the event, registration fees will not be refunded.

Course enquiries

Phone: 1300 367 055
Email: digitalaccess@visionaustralia.org