Join Passion4Social for this 60-minute interactive webinar as we explore the role of alt text in creating accessible digital content.

Alt text is a fundamental part of web accessibility, yet it is often overlooked altogether or treated as an afterthought. When written effectively, it enables people using screen readers to understand visual content and engage fully with digital experiences.

In this session, we will demonstrate how to write meaningful alt text that aligns with WCAG standards and supports a wide range of users, including people with visual impairments and additional access needs.

Using practical examples, we will look at common mistakes to avoid, discuss how context shapes good alt text, and share simple techniques that can be applied immediately across your digital platforms

We aim to make this webinar as accessible as possible.

If you have any access requirements or preferences, please let us know when registering.

You will leave the session with a better understanding of:

What alt text is and how it relates to good accessibility
How to write clear, concise, and meaningful alt text
How alt text supports compliance with WCAG standards
Common mistakes and how to avoid them
How context influences good alt text
Practical techniques for applying alt text across different platforms

Meet our speaker

Thiago Carmo is the Managing Director of Passion4Social and a recognised leader in web accessibility and digital inclusion.

With over two decades of experience in accessibility, legal compliance, digital design, and marketing, Thiago is perfectly placed to lead this session.

Holding a Master’s degree in Economic Development from the University of Glasgow, Thiago has led projects for organisations across the public, private, and third sectors worldwide.

Since co-founding Passion4Social in 2018, he has been dedicated to creating sustainable employment opportunities for disabled people and those from minoritised backgrounds.

With extensive experience in accessibility audits and a strong commitment to equality, diversity, and inclusion, Thiago brings both technical expertise and lived experience to the conversation on digital accessibility.

Who should attend?

This webinar is suitable for:

Content creators and editors
Designers and developers
Digital marketers
DEI professionals
Anyone interested in digital accessibility

Sign up now

Writing effective alt text is one of the simplest — and most powerful — ways to improve accessibility across your website and digital platforms.

Reserve your free spot today and start creating more inclusive digital content.

Our services

We create accessible digital experiences powered by technology, human insight, and lived experience.

Our services are designed to be high-quality, yet affordable, enabling more organisations to take meaningful steps toward inclusion. By combining efficient processes with a mission-driven approach, we support clients to improve accessibility without unnecessary complexity or cost.

We offer a range of services to support your accessibility journey, including:

Contact the host of Accessible images: The art of alt text