Marketing and communications is a key part of every organisation’s operations. And with so much of our lives having moved online, effective digital comms – such as websites, e-newsletters, social media and video content – has never been more important.

What’s also important is making sure digital comms can be effectively accessed by the 1 in 5 Australians who live with disability of who are d/Deaf, a significant market segment for providers of arts, culture and events.

This new online workshop – delivered by media accessibility trainer Bec Hogan – has been developed to specially address the needs of marketing and comms workers in the arts, culture and events sectors so they can improve the accessibility and inclusiveness of their relevant digital communications.

Discover practical solutions and ‘easy wins’ for delivering accessible website content and functionality, digital newsletters, social media posts and video content
Receive useful resources
Learn from trainers with disability who are arts and culture experts

Learn about:

Making the user experience more accessible for website visitors
Accessibility features in Facebook, Twitter, Instagram and YouTube
How to include captions in videos
How to include alt text and descriptions for images
Best practice approaches to language, text and emojis
Useful apps for making content more accessible
Disability definitions

Bec Hogan

Bec Hogan is a filmmaker, digital accessibility advocate, entrepreneur and visual artist based in Lake Macquarie, NSW. Bec runs her own social media and digital production company, Gem Rock Media, and has worked for major media organisations like the ABC and BBC. She is passionate about emerging media formats and making social media accessible to all. Bec has also directed short films and is an emerging visual artist.

Duration

90 minutes
Prior to the session we’ll send you links to resources you can refer to before, during and after the workshop.

Participation

All sessions are delivered using the Zoom online conferencing platform (Zoom links are provided following booking)

About Zoom

Zoom is an easy to use, reliable and FREE cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops and telephones.
If you haven’t used Zoom before you can find out more here: https://zoom.us/
After signing up for our workshop, you’ll receive an email from us inviting you to a Zoom meeting on the date of the workshop.
On the day of the workshop, all you have to do is click on the relevant link in the invitation, follow the prompts and you’ll be part of the workshop.

Access

Closed captioning and Auslan interpreting are available on request for all training. Please advise of your access requirements upon registration. Please note that we require at least 4 working days’ notice.

Find out more

If you have any questions or need help with making a booking, contact us at info@aarts.net.au or call on 02 9251 6499.

Image Description: Several people are sitting around table but you can only see their arms. The table is covered in various colourful illustrations of components of digital communications such as computers, mobile phones, and icons.