Authentic Design Alliance: Ask Us Anything (FREE Online)
Description
About the session
*DATE CHANGE*
Ask Us Anything is a free online session hosted by the Authentic Design Alliance, presented by ADA Director Anne-Maree Sargeant (AMS).
It's a moderated live Q&A, not a formal presentation, so bring your questions on any stage of building your design practice.
What you will learn
The format is a moderated live Q&A, covering:
Definitions: Understanding the difference between copies, knockoffs, dupes and replicas
Due diligence: making sure your product is original and doesn’t mimic something already on the market
Award programs: the springboard to career development
Media: Pitching to media and how to get published
IP Introduction: A basic introduction to intellectual property, including first steps and what not to do
Commercialisation: sourcing retail partners and how to monetise your product
Mentorship opportunities: how to get help when you’re stuck
Understanding the ADA: what we do
Joining the ADA with Foundation Membership: Get bonus membership extension for no extra charge
📍 Tuesday, September 1st (Online) - 12.30-1.30 pm
📍 Tickets: Free to attend, registration essential
📍 Learn more - here
📍 Explore the ADA Foundation Membership Bonus Offer
Who it's for
Vivid Design competition finalists and alumni, and early-career design professionals.

About AMS
Anne-Maree Sargeant has worked in the design industry for more than 30 years as an advocate, curator, journalist and speaker, with a background that spans both law and interior design.
She has held contributing editor roles at Monocle, Surface USA and Surface Asia, and was editor-at-large at Belle magazine, whilst running her own design-led communications agency for two decades.
As a Good Design Ambassador for Good Design Australia, AMS led the Design Fringe mentor program for 5 years, and has joined the jury of vivid Design Comp, Design Fringe, Good Design Awards and The Design Files Awards.
AMS became Director of the Authentic Design Alliance in 2015 and hosts DESIGN-MADE, a podcast launching next month, presented by the ADA.
Questions answered
Understanding the difference between original designs, copies and replicas
How do I check my product is original and not too close to something already on the market?
What is intellectual property, and what shouldn't I do before I understand it?
How do I find retail partners and start monetising my product?
What does the ADA actually do, and is Foundation Membership right for me?

For Deeper Learning: Join Session 2
"Ready to go further? Session 2, IP 101: Design Registrations, runs with IP Australia on Tuesday, September 8th: 6.00-7.00 pm
Discover more about both sessions: authenticdesignalliance.org/ada-august-events"
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity



