Write with impact

Course description:

This one-day program will build on your writing skills to become more effective and time efficient. You will learn how to take a strategic approach to your written communication, engaging with AI and other supporting technologies to assist you.

What to expect:

Improve your editing and proofreading skills
Use fact-checking and credible sources of information
Explore the difference between misinformation and disinformation
Explore the AI tools that can help you become more efficient

Who should attend:

Business professionals who wish to gain more confidence and become more effective and efficient writers.

Career Level: All career levels

Course outline:

Upon completion of this course, you’ll be able to:

Getting what you need from your writing

The importance of effective business writing
Develop a framework of credibility in order to write with influence
Tools to help you take a strategic and analytical approach

Deep diving into corporate audiences

Understand the target audience for your written communication
Common challenges in business writing
Target to influence

Writing successful business documents

Use the framework of credibility to explore excellence in writing
Improve your editing and proofreading skills
Fact check and use credible sources
Understand the difference between misinformation and disinformation
Use AI as your assistant

Writing for different mediums

Write for digital platforms
Write for other mediums

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE

Co-Founder, Centre for Strategic Communication Excellence

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching. At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and ran that program for over 10 years. He is a sought-after facilitator, speaker, author and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including the International Gold Quill Awards for communication excellence and is a two-time recipient of the Rae Hamlin. Adrian is chair of the Industry Advisory Committee for the RMIT School of Media and Communication as well as a non-executive board member with several organisations. In 2017, he was awarded a Medal to the Order of Australia, one of the highest national honours, for his work in professional communication and youth development.

Sia Papageorgiou FRSA, FCSCE, SCMP

Co-Founder, Centre for Strategic Communication Excellence

Armed with an impressive collection of more than 50 awards for strategic communication excellence and leadership, Sia Papageorgiou is dedicated to elevating the value and visibility of communication professionals, empowering them to become trusted, strategic, and in-demand advisors. She is a certified strategic communication management professional (SCMP), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the IABC. She’s also a former board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication. The GovComms Institute, a global platform for government communication professionals, named Sia, “one of the superstars of the communication profession.” With every initiative she leads, every team she trains, and every professional she coaches, Sia continues to set the gold standard for strategic communication excellence, inspiring others to reach their highest potential.