Advanced strategy training - one day only, 10 spots

What is it?

Currently, there is no agency-specific coaching available for senior teams and agency leaders. We want to change the way people think and act through immersive and interactive sessions with individuals from different agencies to share an incremental experience.

Who is it for?

Open to all agency and client-side teams:

Heads of department
Creative and strategy directors
Practice leaders
Up and coming talent
Client-side teams
Creative, media, PR/Comms, experiential and brand agencies

When is it?

The event is one full-day session on November 26.

For team bookings - email me directly for invoicing jye (at) doublestar.co

Culture-lead

Your hosts will be Jye Smith and Tom Sigelski, and we invite those who are ready for a higher challenge and want to hone your craft, self-awareness and team culture - get involved, ready to work, and participate.

Long, self-important biographies later below, but in short: Tom spent 17 years in culture and strategy roles at Red Bull and is today a master NLP practitioner and executive coach; while Jye has a unique background in creative strategy, agency leadership and operationalising new teams and service offerings since 2006 including Redengine, PwC, and Weber Shandwick.

Strategy Masterclass - face the existential crisis together.

Advertising Anonymous will provide an advanced level of understanding of insights, strategy and creative briefs including skills in research, strategic thinking & collaboration for leaders.

Strategy is often misunderstood part of an agency, marketing or PR function. Strategists themselves often deal with a unique role and relationship within the agency on a very personal level. Compounding both of these challenges is the fact that strategic skills are a mind-bending mix of analytics, creativity and the agency culture.

Strategy Masteclass aims to connect strategy to the business, idea and client

Finding insight within data, truth and culture
Strategy as a creative process
Crafting insight `
The strategist's relationships with teams, clients and partners

End of Advertising Anonymous drinks, comedy and live podcast

We will finish the totality of the process in true agency style - drowning our sorrows and laughing at the reality we live with comedy powerhouse Grace Rouvray and Katie Lees.

Maker & Creator, co-hosted with Alex Adams (Founder of Secret Foodies and Eat Drink Play) and an interview with entrepreneur Emmy Samtani (Founder, Kiindred) and Tom Sigelski.

Followed up by a live Strategy Hotline podcast session with Jye and Sophia Brockman (Creative Strategist, WE) with questions from the audience.

Total perspective

We know, from experience that time to focus on and learn about self-awareness, how the brain works and the different meanings and perceptions behind strategy will unlock new understanding and skills for the future. Rest assured, we will also share materials, frameworks and tools for you as jumping-off points so both sides of the coin can work together.

Experts and senior mentors will be from other agencies, consultancies & client-side.

The day will be framed:

Morning - Self-awareness, team dynamics and culture
Midday - Best practice, skills development and frameworks
Afternoon - Practice, collaboration and wine

Overall, what’s not work, where are things broken, and how you can be an even more effective human.

Jye Smith

Since beginning his career in 2006, Jye has been responsible for developing the cultural and commercial practices for innovative practices - including social media, digital marketing and content production.

Most notably, developing six digital creative studios across Asia Pacific for Weber Shandwick, launching the brand and marketing practice for PwC, and leading the brand transformation of creative agency Redengine.

Today, Jye consults to agencies, strategy and creative teams and as a coach to high potential talent. With a passion for team dynamics, pitching and deep skills development, he works with leadership to get the best from their teams.

Highly specialised in agency relationships, strategy and communications, Jye uses a combination of agency leadership and consultancy experience to influence impact.

Jye is also an avid podcast producer, copywriter and musician.

Tom Sigelski

Tom Sigelski has a wealth of experience in establishing strong relationships and supporting human development.

Tom has designed and delivered programs all over the world, including Asia-Pacific, Europe and the United States. He is dedicated to helping individuals and teams navigate their strategic priorities, visions and missions in a simplified, inclusive and engaging way.

Tom has developed a creative mind and broad sales and marketing skills through over 17 years with Red Bull in senior strategy, consumer marketing, learning design, coaching, facilitation and project management.

Tom lives on the beaches in Sydney, Australia and is a passionate surfer.