Advertising the climate: turning traditional marketing on its head to mobilise action

This workshop explores the power of communication in mobilising (or hindering) climate action.

We explore key communications principles, reframing these techniques for climate outcomes. The interactive session includes research insights, small group and full group exercises to show how marketing can be deployed for good.

Regardless of background or any prior experience in marketing, you’ll leave the session able to craft climate messaging for specific audiences, from boardrooms to the community.

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