Agentic Advertising – Today’s Reality and What’s Next

Join IAB Tech Lab CEO Tony Katsur and local Agentic Advertising product experts from across IAB Australia’s Councils, Working Groups and Agentic Pilot participants, as we dive into where we currently are in terms of progress in Agentic Advertising and what’s next in this exciting space.

Hear from those actively building, testing and enabling in this fast-evolving space and also learn how to start working with the related protocols whether you are a buyer, seller or tech vendor.

There will be two main sessions, one being a presentation and Q&A with Tony Katsur (including some show and tell presentations from locals) and another will be a panel discussion with the intention of it being as interactive as possible with attendees.

Following discussions, networking, snacks and drinks will be included.
Tickets are limited to 100 so please register ASAP.

Agenda:
2.15pm: Registration
2.30pm - 4pm: Sessions
4pm - 5pm: Networking + snacks and drinks