Agritourism in Australia

You’re invited to discover why agritourism is one of Australia's fastest growing visitor sectors, and how your farm, winery, or producer business can tap into it.

Agritourism is no longer a niche opportunity. National research from Tourism Research Australia confirms it's a fast-growing visitor sector attracting higher-spending travellers who stay longer, spend more, and are actively seeking authentic farm-based experiences to connect with the people behind the product.

While in Margaret River for the Australian Regional Tourism Conference, Tourism Australia's Agritourism Project Manager, Kate Shilling, has generously set aside time to present on the opportunities this growing sector presents for local operators.

Who should attend?

Any business aligned with agriculture that has an existing visitor experience, or is considering creating one, including:

• Food and beverage producers

• Wineries

• Farmstays

• Domestic animal encounters

What you'll learn:

• If you already offer a visitor experience: how to leverage Tourism Australia's growing interest in agritourism

• If you're yet to create an experience: how to gauge the opportunity and structure something that balances visitor appeal with the resources you have to deliver it

No cost for MRBTA members

Don't miss this rare chance to hear directly from Tourism Australia on where agritourism is heading and how to position your business for it.