AI for Business: Growing Your Digital Presence
Description
AI for Business: Growing Your Digital Presence
A strong digital presence is essential for any business. If customers can't find you online, they're unlikely to find you at all.
In this practical session, marketing experts Dr Jason Pallant and Dr Kane Koh from RMIT’s Marketing Technology will show how readily available AI tools can help businesses strengthen their digital marketing.
Key activities include:
Reviewing digital marketing strategy and choosing appropriate channels that best suit your business needs
Creating and tailoring content across multiple channels simultaneously
Scheduling content to maintain a consistent online presence.
This Training is Sponsored by:
KeyLending with U 4ever is a local business that believe finance should be simple, transparent, and tailored to your needs. Whether you're buying your first home, investing through an SMSF, growing your business, or refinancing, they are committed to finding the right solution and supporting you throughout the entire journey.
Reliable Mortgages is a Wyndham-based finance brokerage helping local families, investors, and business owners achieve their financial goals through tailored lending solutions. We specialise in home loans, investment property finance, commercial property purchases, SMSF lending, asset finance, and business cash flow funding. Whether you're buying your first home, expanding your investment portfolio, purchasing your own office, warehouse or business premises, or seeking funding to grow your business, we provide expert advice, personalised service, and access to a wide range of lending solutions to help you succeed.
STACK Infrastructure is a developer and operator of hyperscale data centres, providing the secure, resilient digital infrastructure that underpins cloud computing, connectivity and the growth of AI. As proud sponsors of Wyndham Council’s AI for Business event, STACK is helping local businesses explore practical AI applications, boost productivity and unlock new opportunities. By building AI skills and confidence today, we can help our community thrive in an increasingly digital future.
Important
Due to space restriction, this training is targeted for Wyndham-based businesses only and may be limited to one person per business. Non-Wyndham businesses are welcome to register however if we are fully-booked you may be put on the waitlist without any notice given. Thanks for your understanding.
Light refreshments will be provided
We do our best to cater to different dietary requirements and usually have VEG and GF options available.
Photography
By attending this event you agree to being filmed or photographed which may be used for marketing or promotional purposes. If you do not wish to be in the photos, please speak to our Officer onsite to advise them.
Questions?
Please contact Economic Development Team at business@wyndham.vic.gov.au or phone 9742 8170.
Speaker
Dr Jason Pallant - Director - Marketing Technology Lab - RMIT University
Dr Jason Pallant is Director of RMIT’s new Marketing Technology Lab, a world leading facility researching and teaching topics on emerging technologies including AI. Jason has authored dozens of peer-reviewed academic studies in leading journals on critical topics including AI and technology adoption across business and particularly marketing. Jason regularly shares his research with public audiences as a keynote speaker and media commentator, featured author for Inside Retail, and judge for retail industry awards hosted by Inside Retail and the National Retail Association. Since 2023, Jason has been named on Re:Think Retail’s annual Top Retail Expert list globally– the only Australian academic to be included. Prior to joining RMIT, Jason was the Director of Knowledge Enablement at The Lumery (now part of Accenture Song), where he led the development of a learning platform for corporate clients to upskill staff on marketing technologies.
Dr. Kane Koh - Marketing Technology Lab - RMIT University
Dr. Kane Koh is an award-winning digital marketing academic who specializes in marketing science methods, applying marketing analytics, machine learning, and econometric modeling to both structured data (e.g., spreadsheets) and unstructured data (e.g., video, audio, text). His research spans pet adoption, content monetization, social live streaming services, and customer experiences. In addition to the multiple awards below, he has secured over $27,000 in competitive grant funding, most notably from the Marketing Science Institute.
Agenda
5.15pm - Door open
5.30pm - Welcoming and Workshop start
7.00 - Q&A
7.30pm - Networking & Closing
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity