AI in Agritourism Marketing

Artificial Intelligence is here, and it’s not just for tech giants. But how can it be a practical tool for someone running a farm stay, a cellar door, or a unique on-farm experience? How do you move past the headlines and make it work for you?

This online workshop, presented by tourism marketing specialist Andy Burns of SATM, is designed to demystify AI for the Western Australian agritourism industry. We’ll ditch the complex jargon and focus on what you really need to know. Think of AI not as magic, but as the world's most efficient librarian—a tool that, with the right instructions, can save you countless hours and revolutionise your marketing.

Join us as we explore:

• AI in Plain English: A simple breakdown of what AI is, how it works, and why it matters for your business.

• Talking the Librarian's Language: Learn my proven six-step process for getting exactly what you need from AI, every single time.

• Real-World Agritourism Use Cases: Discover how to use AI to generate compelling social media content, write website copy, summarise industry reports, analyse customer reviews, and even brainstorm new visitor experiences.

• Limitations and Risks: A frank discussion on the important things to watch out for, like in-built bias and copyright issues.

• Your AI Success Strategy: Learn how to combine your unique business data with the power of AI to create marketing that truly connects with your ideal customer.

This isn't about becoming a tech expert. It’s about learning how to use a new tool to work smarter, not harder, and to build a more resilient and profitable agritourism business.

Who Should Attend?

This workshop is perfect for:

• Farmers and primary producers considering a move into agritourism.

• Existing agritourism operators wanting to streamline their marketing and operations.

• Managers and marketers within the tourism and hospitality sectors.

• Representatives from local government, tourism associations, and relevant industry bodies.

About the Presenter:

Andy Burns is a seasoned marketing expert specialising in the tourism and hospitality industry. As the founder of Scott Aussie Tourism Marketing (SATM), he excels at using real-world examples and practical advice to help businesses succeed. Andy frequently challenges conventional wisdom and encourages critical thinking to help operators attract more prospects, convert them into leads, and nurture them into loyal customers.