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About the course:

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.

Learning Objectives:

By the end of this course, you will:

• Understand how AI is transforming marketing workflows
• Use AI tools to increase efficiency and creative output
• Make informed, data-driven marketing decisions
• Design customer-centric personalization strategies
• Lead digital teams with clarity and confidence
• Build a realistic AI adoption and leadership development plan

Target Audience:

• Marketing Managers & Digital Strategists
• Team Leads & Business Leaders
• Brand, Campaign & Content Professionals
• Entrepreneurs and Innovation Teams
• Anyone aiming to use AI to enhance marketing outcomes

Why Choose This Course?

Marketing is evolving fast — and professionals need both AI capability and leadership clarity to stay competitive. This course shows you how to combine strategic thinking with AI-driven execution to improve performance, creativity, and decision-making.

You will leave with practical workflows, leadership strategies, and a personalized action plan they can apply immediately.

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