AI in Marketing & Leadership: 1 Day Practical Workshop in Adelaide
Description
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This workshop explores how Artificial Intelligence is reshaping modern marketing while strengthening the leadership capabilities needed to manage digital transformation. It focuses on practical ways AI can support marketing activities such as content creation, campaign planning, customer insights, analytics, and engagement strategies.
Alongside technical awareness, the course also develops leadership skills required to guide teams through AI adoption, encourage innovation, and make confident, data-informed decisions. The session is designed to be accessible and practical, requiring no technical or programming background. Instead, it emphasizes real marketing workflows and real-world business applications that professionals can apply immediately.
Learning Objectives
By the end of this course, you will be able to:
• Understand the growing role of AI in transforming marketing strategies and workflows
• Apply AI tools to improve productivity, creativity, and campaign efficiency
• Use marketing data and AI insights to support smarter decision-making
• Design personalized customer experiences using AI-powered approaches
• Lead marketing teams effectively in digitally evolving environments
• Develop a practical plan for integrating AI into marketing operations
Target Audience
This course is ideal for:
• Marketing managers and digital strategists
• Team leaders and business decision-makers
• Brand, campaign, and content professionals
• Entrepreneurs and innovation-focused teams
• Professionals interested in leveraging AI to improve marketing performance
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Why Choose This Course?
Marketing is evolving rapidly, and professionals today need both AI awareness and strong leadership skills to stay competitive. This course bridges the gap between technology and strategy by showing how AI can enhance marketing creativity, efficiency, and decision-making.
Through practical examples and guided discussions, you will gain actionable insights into implementing AI in marketing workflows while developing leadership approaches that support innovation and team alignment.
By the end of the workshop, you will leave with practical tools, strategic perspectives, and a clear action plan to confidently integrate AI into your marketing and leadership practices.
📧 Contact us today to schedule a customized in-house session: corporate@mangates.com
Description
Agenda
Module 1: Understanding AI in Modern Marketing
• What AI can and cannot do in marketing • Trends shaping digital customer behavior • The shift from manual execution to assisted intelligence • Icebreaker Activity
Module 2: Practical AI Tools for Marketing Workflows
• AI for research, content creation, and messaging • Streamlining campaign planning and reporting • Improving daily marketing efficiency • Activity
Module 3: Customer Experience & Personalization
• Using AI to segment and personalize communication • Enhancing engagement through adaptive content • Creating consistent multi-channel experience • Role Play
Module 4: Data-Driven Marketing & Decision Making
• Turning marketing data into actionable insights • Measuring campaign performance intelligently • Predictive thinking and optimization loops • Case Study
Module 5: Marketing Automation & Scaling Strategies
• Automating repetitive marketing workflows • Reducing manual tasks and improving speed-to-market • When automation supports vs. harms customer experience • Simulation
Module 6: Digital Leadership & Team Enablement
• Guiding teams through AI adoption and workflow change • Building digital confidence and collaboration • Encouraging innovation and responsible use • Group Brainstorm Activity
Module 7: Strategic Action Planning
• Identifying high-impact AI opportunities in your organization • Setting realistic next steps for adoption • Creating metrics for improvement and leadership growth • Action Plan Review
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