AI Lead Generation for Small Business: Find Your Next Customers

Name: AI Lead Generation for Small Business: Find Your Next Customers
Start: 2026-10-28T19:00:00-0400
End: 2026-10-28T20:30:00-0400

Wed, 28 Oct, 7pm - 8:30pm EDT

Online Event

SG1 Consulting - Sam Steele

Contact host

Description

AI Lead Generation for Small Business: Find Your Next Customers

Finding your next customer takes more than asking AI to “get leads”. In this free, practical 90-minute online workshop, you will learn a repeatable way to discover what potential customers are looking for, identify businesses worth contacting, and prepare useful outreach.

We will work through:
• Google Ads Keyword Planner: find the searches that reveal customer demand and buying intent.
• LinkedIn: identify relevant businesses and decision-makers using targeted, manual research.
• Public web research: build a short list of prospects and understand where your offer fits.
• AI: organise your findings, qualify opportunities, and draft a personalised first message and follow-up for your review.

You will leave with a simple weekly lead-finding routine and a shortlist template you can use in your own business. Bring a laptop and a clear description of the customers you want to reach. No paid ads or AI subscriptions are required to attend.

Who it is for: NSW small business owners who already have a product or service and want a practical way to find more of the right customers.

Thursday 29 October 2026, 10:00–11:30 am AEDT. Free online workshop via Microsoft Teams. Joining details will be emailed to registered attendees before the session.

Presented by Sam Steele, SG1 Consulting. Workshop details: https://sg1consulting.com.au/ai-lead-generation-workshop

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

SG1 Consulting - Sam Steele

Contact host

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Former cyber operator at the Australian Signals Directorate. Twenty-five years in IT. Now helping business owners get ahead of AI instead of being run over by it.

Where I come from

I spent three years at the Australian Signals Directorate, Australia's equivalent of the NSA, working in cyber operations against state-sponsored adversaries, including China. I can't say much about the work. I can say what it drilled into me: understand a new technology before the other side does, because they will use it whether you're ready or not, and the people who wait to see how it plays out are the ones it plays out on.

Before and after that, I've been in IT since 2001. Networks, security, Microsoft 365, the systems businesses actually run on. Enough years at the keyboard to know the difference between a technology that changes things and one that just changes the invoice.

What I do now

AI is the biggest shift I've seen in my career, and it isn't arriving evenly. Some businesses will use it to serve customers faster, deal with suppliers smarter and give their staff back their day. Others will find out a competitor already did.

I run SG1 Consulting to put owners in the first group. That means bringing the same discipline I used against nation-state adversaries to a smaller problem: your business, your processes, your competitors. Work out what AI actually changes, ignore what it doesn't, and rebuild how the business works around it. Not a tool bolted on the side. A different way of solving the problem.

How I work

AI-first, not AI-added. Start from the decision or handoff, not the software.
Practical over hype. If it doesn't do real work inside a real business, I'm not interested.
Security is not optional. I spent years watching what happens when it is.

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Wed, 28 Oct, 7pm - 8:30pm EDT

Online Event

Hosted by SG1 Consulting - Sam Steele

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