Human v Machine – Marketing Seminar & Networking with Marie El Daghl

AI Marketing Workshop and Networking

AI is reshaping how small businesses get found and websites have to speak to both humans and machines. So have the rules of marketing changed? What’s more powerful? The customer experience or the algorithm?  And what should small businesses be focusing on when time and budgets are tight and the world is moving for fast.

Leading this workshop is Marie El Daghl, Managing Director of Chasing Albert, a Kogarah-based marketing and communications agency with extensive experience in brand building including digital marketing and website builds, campaigns that convert and brands that connect. With a background in journalism and organisational communication, Marie has a rare ability to cut through complexity, turning marketing and messaging into something clear, compelling and effective.

Marie has worked with some of the world’s biggest brands including Amazon, Hyatt Regency and Mastercard and countless small businesses across law, IT, events and professional services. Whether it’s attracting hundreds of thousands of people to major events like Noël Sydney or helping a childcare centre surface as #1 on AI platforms, her focus is always the same: results that matter.

In this one-hour session, Marie will cover:

• Customer service as a powerful marketing channel

• Trust, credibility and reputation and why they matter now more than ever

• The role of your website in an AI-first world

• How to “talk to the machines” so your business surfaces online

• What small businesses should focus on in 2025 (and what to ignore)

Practical. Punchy. No fluff. Just the insights you need to do marketing that matters to your business.