AI-Powered Digital Marketing & Ads: 1 Day Course in Melbourne
Description
🎉 Bringing friends makes learning even better!
Tired of attending workshops alone? Gather your colleagues, friends, or team members and join the session together.
Contact info@mangates.com to unlock our exclusive group discounts and special offers for group bookings.
Don't miss out—exciting deals are available for a limited time. Enquire today and save more when you learn together!.
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages will be provided during the session.
If you would like weekend training sessions, kindly reach out to us at info@mangates.com for availability and scheduling.
Course Overview:
Step into the future of marketing with this practical one-day training program designed to combine AI-powered marketing, media planning, and social media advertising into one immersive learning experience. The workshop helps professionals understand how modern organizations use AI, audience insights, and digital advertising strategies to create smarter and more effective marketing campaigns.
Through practical activities, campaign discussions, and real-world examples, participants will learn how to:
Build structured digital marketing campaigns
Identify and target the right audiences
Create engaging ad content using AI tools
Improve campaign performance and advertising results
Measure marketing success using analytics and insights
This workshop is ideal for professionals looking to strengthen modern digital marketing capabilities and confidently apply AI-powered campaign strategies in today’s competitive business environment.
What You Will Walk Away With
By the end of this course, you will be able to:
Understand how AI is transforming digital marketing strategies
Identify and target the right audience segments effectively
Create structured media plans aligned with campaign goals
Develop engaging social media advertising campaigns
Apply budgeting and optimization techniques for better ROI
Measure campaign performance using analytics and insights
Build integrated AI-powered marketing strategies confidently
Target Audience:
Digital marketing professionals
Entrepreneurs and business owners
Social media managers
Freelancers and consultants
Marketing students and beginners
Content creators and startup teams
Why Choose This Course?
Modern marketing is rapidly evolving due to AI transformation, changing customer behavior, increasing digital competition, and growing demand for personalized experiences. Organizations today are investing heavily in AI-powered marketing, audience analytics, and performance-driven advertising strategies to improve business growth and customer engagement.
This training helps professionals understand:
AI-powered marketing strategies
Smarter audience targeting approaches
Performance-focused advertising techniques
Data-driven marketing decision-making
Professionals with digital marketing, campaign optimization, and AI-assisted marketing skills are increasingly valuable across industries.
©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Looking to Strengthen Your Team’s Digital Marketing Capabilities?
This course is also available as a customized in-house training program for organizations looking to improve digital marketing performance, social media advertising strategies, AI-powered campaign planning, and marketing analytics capabilities.
The training can be tailored based on business goals, industry requirements, marketing platforms, campaign objectives, and team experience levels. Customized campaign activities, industry-specific examples, and practical marketing scenarios can be included to create a more relevant and application-focused learning experience for teams.
Flexible corporate training and delivery options are available for organizations of all sizes.
📧 Contact us today to schedule a customized in-house session: corporate@mangates.com
FAQs
- Is this course suitable for beginners in digital marketing?
Yes. The course is designed to cover both foundational and practical concepts, making it suitable for beginners as well as working professionals.
- Does this course cover AI tools used in marketing?
Yes. The workshop introduces practical AI applications for content creation, campaign planning, audience targeting, and marketing efficiency.
- Will social media advertising platforms be covered during the training?
Yes. The course covers advertising fundamentals for platforms such as Facebook, Instagram, LinkedIn, and Google Ads.
- Is media planning included in this workshop?
Yes. The training includes media planning concepts such as audience targeting, platform selection, campaign goals, and budget allocation.
- Will I receive certification?
Yes, a Course Completion Certificate will be awarded.
- Are lunch and refreshments included?
Yes.
- Can this be delivered in-house?
Yes, customized corporate or institutional sessions are available.
- Will there be practical activities during the session?
Yes. Every module includes activities and practical exercises to improve understanding and application of concepts.
- What is the duration of the training?
The course is conducted as a 1 Full Day intensive classroom session.
- Is prior marketing experience required?
No prior experience is mandatory. The course is structured to support both beginners and experienced professionals.
Agenda
Module 1: Introduction to AI-Powered Digital Marketing
• Understanding AI in modern marketing • Digital marketing trends and customer behavior • Role of AI in campaign planning and execution • Activity
Module 2: Audience Research & Customer Targeting
• Identifying target audiences and buyer personas • Audience segmentation by interests and behavior • Using insights for smarter campaign targeting • Activity
Module 3: Media Planning Fundamentals
• Understanding digital media planning • Selecting the right marketing channels • Setting campaign goals and KPIs • Activity
Module 4: AI Tools for Marketing Content
• AI tools for content and ad copy creation • Creating engaging marketing messages • Improving workflow efficiency with AI • Activity
Module 5: Social Media Advertising Essentials
• Understanding paid social media platforms • Basics of Facebook, Instagram, LinkedIn, and Google Ads • Campaign setup and ad structure fundamentals • Activity
Module 6: Ad Creatives & Campaign Messaging
• Writing effective ad copy and headlines • Using visuals and branding consistently • A/B testing for ad performance improvement • Activity
Module 7: Budgeting & Campaign Optimization
• Understanding CPC, CPM, and CPA models • Budget allocation across platforms • Optimizing campaigns for better ROI • Activity
Module 8: Analytics & Performance Measurement
• Tracking campaign performance metrics • Measuring engagement and conversions • Using data insights for decision-making • Activity
Module 9: AI-Powered Campaign Strategy Workshop
• Building a digital marketing campaign plan • Integrating AI, media planning, and social ads • Presenting campaign strategies and improvements • Activity
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