AIDN QLD DEFENCE INDUSTRY MICRO-CREDENTIALING PROGRAM

About the Program:
This 4-hour practitioner-level course provides participants with the tools to analyse the Defence market, identify the right decision-makers, and build compelling pitches. It also explores grant identification and application processes, with practical activities in writing grant-winning proposals. Participants will leave with an improved understanding of their market position, promotional strategies, and funding opportunities.

Course: SME Defence Industry Marketing and Grants

Session 1: Knowing the Market – Ecosystem, clients, profile building.

Session 2: Pitching Your Product or Service – Pitch strategy, elevator messaging.

Session 3: Winning Grants – Finding and winning, essential guide.

Session 4: Promoting Your Company or Product – Promotional mix, objectives, effectiveness.

Assessment

Digitally Administered Theory Exam
Attendee Feedback Survey

Key Outcomes:

Map and navigate the Defence Industry ecosystem
Craft capability statements, elevator pitches, and differentiators
Build powerful marketing campaigns aligned with Defence protocols
Find, assess, and apply for grants with higher success rates
Measure and improve promotional campaign effectiveness

EVENT DETAILS:
Date: 18th March 2026
Time: 8am-12pm AEST
Venue: Online
Cost: FREE (funded by the QLD Government)
Eligibility: Queensland Residents
Contact: aidnqld@aidn.org.au

Register
Registration is essential.

Course Joining Instructions

This course is open to all AIDN QLD Members free of charge
Please bring a Laptop or Tablet to participate in the course activities
Morning and Afternoon Tea will be provided
Lunch is at your own expense
Street parking is limited, so car-pooling or public transport options are recommended

Presenters:
This module will be presented by Leann Webb - Founder and Managing Director of Aurora Marketing

Terms and Conditions:

If you are feeling unwell or have a fever, please do not attend the event and notify AIDN QLD on alanna.mahlakolisane@aidn.org.au your ticket can be reallocated.
Please use hand sanitiser before entering the event. There will also be plenty of hand sanitiser inside for your use and we encourage regular use of the hand sanitiser.
These terms and conditions are subject to change and we endeavour to advise you of these changes as soon as we can.
By purchasing a ticket to this event, you understand and acknowledge that photographs will be taken in which you may appear, and that these images will be used in future AIDN marketing collateral.

For more information please alanna.mahlakolisane@aidn.org.au.

Contact the host of AIDN QLD (Online) DICE Micro-Credential – SME Defence Industry Marketing and Grants