AIDN QLD (Townsville) DICE Micro-Credential – SME Defence Industry Marketing and Grants

AIDN QLD DEFENCE INDUSTRY MICRO-CREDENTIALING PROGRAM 

About the Program:
This 4-hour practitioner-level course provides participants with the tools to analyse the Defence market, identify the right decision-makers, and build

compelling pitches. It also explores grant identification and application processes, with practical activities in writing grant-winning proposals. Participants will leave with an improved understanding of their market position, promotional strategies, and funding opportunities.

Course: SME Defence Industry Marketing and Grants 

• Session 1: Knowing the Market – Ecosystem, clients, profile building. 

• Session 2: Pitching Your Product or Service – Pitch strategy, elevator messaging. 

• Session 3: Winning Grants – Finding and winning, essential guide. 

• Session 4: Promoting Your Company or Product – Promotional mix, objectives, effectiveness. 

 Assessment

• Digitally Administered Theory Exam

• Attendee Feedback Survey

Key Outcomes:

• Map and navigate the Defence Industry ecosystem

• Craft capability statements, elevator pitches, and differentiators

• Build powerful marketing campaigns aligned with Defence protocols

• Find, assess, and apply for grants with higher success rates

• Measure and improve promotional campaign effectiveness

EVENT DETAILS:
Date: 28th October 2025 
Time: 8AM-12PM AEST 
Venue: Delivery Hybrid - Online & In-person (Townsville Venue TBC)
Cost: FREE (funded by the QLD Government) 
Eligibility: Queensland Residents
Contact: aidnqld@aidn.org.au 

Register 
AIDN Members: Register using your member code 

Course Joining Instructions 

• This course is open to all AIDN QLD Members free of charge 

• Please bring a Laptop or Tablet to participate in the course activities 

• Morning and Afternoon Tea will be provided 

• Lunch is at your own expense 

• Street parking is limited, so car-pooling or public transport options are recommended 

Presenters: 
This module will be presented by Leann Webb - Founder and Managing Director of Aurora Marketing 

Terms and Conditions: 

• If you are feeling unwell or have a fever, please do not attend the event and notify AIDN QLD on aidnqld@aidn.org your ticket can be reallocated. 

• Please use hand sanitiser before entering the event. There will also be plenty of hand sanitiser inside for your use and we encourage regular use of the hand sanitiser. 

• These terms and conditions are subject to change and we endeavour to advise you of these changes as soon as we can. 

• By purchasing a ticket to this event, you understand and acknowledge that photographs will be taken in which you may appear, and that these images will be used in future AIDN marketing collateral. 

For more information please contact  aidnqld@aidn.org.au.