In today’s competitive market, good products or services aren’t enough—small businesses need strong marketing to stand out. A clear brand and digital presence help attract the right customers and build trust.

In this session facilitated by Dr Jason Pallant from RMIT University, discover how artificial intelligence can transform your small business's marketing without breaking the bank.

In this hands-on session, you'll learn how to:

uncover what your customers really want,
analyse your competition,
craft a distinctive brand voice, and
train AI assistants to create compelling content that positions your business for success.

Required - if possible, please bring your laptop for the best learning experience.

About the Speaker:

Dr Jason Pallant - Senior Lecturer of Marketing Technologies

Dr Jason Pallant is a Senior Lecturer of Marketing Technologies, specialising in the impact of emerging technologies including AI on customer experience. He is currently leading the development of new programs and research studies on Marketing Technologies including the impact of AI across marketing and business. Jason has authored over 20 peer-reviewed academic studies in leading journals on critical topics including AI and technology adoption, omnichannel retail, augmented reality, showrooming, and data privacy, and has successfully led over 30 industry-funded academic projects totally over $3 million in external funding. Jason regularly shares his research with public audiences as a keynote speaker and media commentator, featured author for Inside Retail, and judge for retail industry awards hosted by Inside Retail and the National Retail Association. Since 2023, Jason has been named on Retail’s annual Top Retail Expert list globally– the only Australian academic to be included. Prior to joining RMIT, Jason was the Director of Knowledge Enablement at The Lumery (now part of Accenture Song), where he led the development of a learning platform for corporate clients to upskill staff on marketing technologies.

Light refreshments will be provided
We do our best to cater to different dietary requirements and usually have VEG and GF options available.

Photography
By attending this event you agree to being filmed or photographed which may be used for marketing or promotional purposes. If you do not wish to be in the photos, please speak to our Officer onsite to advise them.

Questions?
Please contact Economic Development Team at business@wyndham.vic.gov.au or phone 9742 8170.