Amazon Advertising Essentials: 1 Day Workshop in Melbourne
Description
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This Amazon Advertising Essentials course equips you with the practical knowledge and tools required to succeed on the world’s largest e-commerce platform. You will gain hands-on experience with Amazon’s advertising ecosystem, including Sponsored Products, Sponsored Brands, and Sponsored Display, while learning proven strategies to increase product visibility, drive sales, and improve profitability. Through expert-led instruction and real-world application, the program helps you confidently plan, execute, and optimise high-performing Amazon ad campaigns in a competitive marketplace.
Learning Objectives
By the end of this course, you will be able to:
Set up and launch effective Amazon advertising campaigns with confidence
Select high-performing keywords and bidding strategies that maximise ROI
Optimise product listings to improve both paid and organic performance
Analyse campaign data to make informed, results-driven decisions
Scale and refine your Amazon advertising strategy as your business grows
Target Audience
Digital marketers
E-commerce business owners and sellers
Brand and product managers
Marketing and growth consultants
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Why This Course Is Right for You
With Amazon continuing to dominate global e-commerce, understanding its advertising platform is essential for sustainable growth. This course goes beyond theory to deliver data-driven strategies, practical frameworks, and hands-on insights you can apply immediately. Whether you are launching your first campaign or looking to optimise existing ads, you will leave equipped with the skills to increase visibility, outperform competitors, and maximise return on advertising spend.
📧 Contact us today to schedule a customized in-house session: corporate@mangates.com
Description
Agenda
Module 1: Introduction to Amazon Advertising
• Overview of Amazon Ads ecosystem • Types of ads: Sponsored Products, Brands, Display • Key terms and platform access • Discussion
Module 2: Setting Up Campaigns
• Account and store setup basics • Campaign types and objectives • Ad creation workflow • Exercise
Module 3: Sponsored Products Deep Dive
• Importance of Sponsored Products for conversions • Keyword targeting: broad, phrase, exact • Negative keyword strategy • Activity
Module 4: Sponsored Brands & Display Ads
• When to use Sponsored Brand ads • Customization and brand storytelling • Intro to Sponsored Display and retargeting • Exercise
Module 5: Product Listing Optimization
• Optimizing titles, bullets, images, A+ content • SEO tactics for Amazon search • How listing strength affects ad performance • Exercises
Module 6: Bidding & Budget Strategy
• Automated vs manual bidding • Dynamic bidding and placement modifiers • Budget allocation across campaigns • Activity
Module 7: Measuring & Analyzing Campaigns
• Key performance metrics (ACOS, ROAS, CTR) • Amazon Ads reports and analytics tools • A/B testing and continuous improvement • Exercise
Module 8: Scaling & Profit Maximization
• Portfolio management for larger stores • Balancing ads and organic ranking • CRO tactics for Amazon sellers • Case study
Module 9: Advanced Tactics & Future Trends
• Using DSP (Demand-Side Platform) • Incorporating video ads and new formats • Trends in Amazon advertising and e-commerce • Group discussion
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