Every founder is in sales, whether they like it or not.

Join us for the next Amplify423 event featuring Kelsey Bartley, as we dive into the psychology behind why people buy.

Most of us learn sales the hard way. The people who consistently close aren’t always the smoothest talkers or the ones with the best script. They’re the ones who understand what actually drives decision-making.

In this session, Kelsey will break down why prospects and clients say yes, what quietly makes them say no, and how to guide conversations productively without relying on pressure tactics or guessing. You’ll walk away with practical tools you can use in your very next conversation, plus a look at where AI can fit into your sales process to make things faster while keeping your follow-up more human.

No scripts. No manipulation. Bring a real deal you’re working on and leave seeing it differently.

About Amplify423

Amplify423 is a series of events and workshops dedicated to helping founders learn, grow, and stay connected. Our mission is to provide startups with the tools and resources they need to launch and grow successfully, in our region and beyond.

Most importantly, we want to spotlight the founders and industry leaders in our community and highlight the innovation happening here in the mountains.

And you don’t have to be a founder or part of a startup to join us. Everyone is welcome! Come be part of the entrepreneurial network shaping our region.

Presented by FoundersForge

FoundersForge is a nonprofit 501(c)(3) organization on a mission to build the startup ecosystem in the Appalachian Highlands. We believe in underdog entrepreneurs and helping them along their startup journey.

About Kelsey Bartley

Kelsey Bartley has spent her career at the intersection of sales and human behavior. Over the last 15 years, she’s sold everything from everyday consumer purchases to high-stakes deals in tightly regulated fields. Through it all, one thing has remained consistent: understanding how people actually make decisions.

With a background in strategic planning, finance, and consulting, Kelsey brings an interdisciplinary and highly practical approach to sales. Through her advisory work and training, she helps founders and professionals sell more effectively, work with clients productively, and attract prospects who are a solid fit.

Her approach combines a real understanding of how people make decisions with AI tools that make the process faster and more practical, without relying on pressure tactics or generic scripts.

Contact the host of Sell More, Push Less: Why People Actually Say Yes. With Kelsey Bartley