FRANCHISE FORUM powered by BBG
Appropriate Marketing Concepts

9 June 2022 Thursday
8:30 am - 10:30 am NSW | Zoom

Join BBG members and guests from around Australia as we learn and discover "Appropriate Marketing Concepts" that deliver long-term benefits to both franchisors and franchisees, with John Dwyer, Australia's Leading Business Marketing Expert.

Given that John's consultancy services have been used by both franchisors and franchisees over the years, he has a good perspective on what’s important for both sides.

So John will focus on providing his thoughts and recommendations on appropriate marketing concepts that deliver long-term benefits to both.

Aside from showcasing case studies of very successful “direct response marketing concepts”, he will present proven “incentive-based marketing campaigns” that are suitable for just about any business.

His presentations are always light-hearted and fun, and when you mix that with valuable marketing content, it’s a dynamic combo.

His webpage that covers his “Presentation” style is at https://thebusinesswhisperer.com.au/.

ABOUT JOHN DWYER
https://www.linkedin.com/in/in...
https://theinstituteofwow.com/media-resources-2/

John is a marketing enigma, a direct response customer attraction expert who thinks way outside the box.

His marketing consultancy business is https://theinstituteofwow.com/.

He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for a small Australian banking institution.

Jerry headed up a “free holiday campaign” which broke home loan landing records and remains folklore in the global banking industry…..see https://theinstituteofwow.com/seinfield-and-jd/.

John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences.

His client list reads like a Who’s Who of Australian business and includes the likes of news Ltd, 7 Eleven, Channel 9, Fairfax, Westfield, the NRL, Walt Disney and BP to name a few.

His skills have been used by such companies because they acknowledge he is “the master of creating avalanche leads.”

His latest book on the subject of “creating avalanche leads” is at https://jdwowbook.com/.

YOU & THE #BBGTHINKTANK

John's "knowledge share" will be followed by the #bbgthinktank, where you will breakout into a group of 5-7 delegates and explore how you can implement the learnings from John into your organisation. These insights will be 'unpacked' and discussed.

I'm sure you will find this forum useful, informative and stimulating.

If you’re interested in learning, collaborating and growing with us, join us at this forum.

You will be provided with a Zoom link prior to the meeting.

We look forward to seeing you there!

Onwards and upwards,
The BBG Franchise Forum Members

Feel free to join us on our other forums.