APTA Global Forum 2027

The Association for the Promotion of Tourism to Africa (APTA) is excited to announce that its 2027 APTA Global Forum will take place September 21–24, 2027, in Niagara-on-the-Lake in Ontario, Canada, at the edge of the world-famous Niagara Falls. This marks the first time the Forum will be hosted in Canada and represents APTA’s return to North America following the highly successful Livingstone, Zambia Forum in 2026 and the record-setting Arusha Forum in 2025.

The APTA Global Forum is the premier opportunity for North American travel advisors, tour operators, and tourism partners to meet and network with a curated delegation of African hoteliers, safari operators, destination management companies, and tourism organizations from across the continent. Whether participants are seasoned Africa specialists or advisors looking to expand their Africa portfolio, the Forum delivers unmatched access to the latest trends, destinations, and products shaping African tourism today.

Niagara-on-the-Lake, the host city for the 2027 Global Forum, is one of Canada’s most picturesque and celebrated destinations. Located on the shores of Lake Ontario, just a short drive from the world-famous Niagara Falls, this historic town offers a captivating combination of natural beauty, rich heritage, and world-class hospitality. Surrounded by award-winning wineries and renowned for its charming streets, exceptional culinary scene, and vibrant arts and culture, Niagara-on-the-Lake provides an elegant and welcoming setting for international gatherings. With distinctive accommodations, unique venues, and memorable opportunities for networking and cultural experiences, the destination promises an inspiring backdrop for meaningful connections and collaboration.

The 2027 program will follow APTA’s proven Global Forum format, including:

• APTA Connect one-to-one meetings, facilitating hundreds of targeted B2B appointments

• Dynamic speaker sessions and panels focused on the future of African travel

• Networking receptions and evening events set against the dramatic backdrop of Niagara-on-the-Lake

FORUM PROGRAM

• Tuesday, Sept 21 -Arrival Day, Welcome Reception

  • The evening will feature a Welcome Reception, providing the first networking opportunity for attendees to connect in a relaxed setting.

• Wednesday, Sept 22 - Classroom Day, APTA Connect, Evening Event

  • Morning: Formal educational sessions with high-level speakers covering topics such as new tourism trends, sustainability, and emerging travel products in Africa. 

  • Afternoon: APTA Connect, a B2B revolving networking concept where buyers and suppliers will meet in a structured setting to discuss business opportunities and future partnerships. 

  • Evening: Hosted cocktail reception and dinner, allowing for further informal networking and relationship building.

• Thursday, Sept 23 - Classroom day, Evening Closing Reception

  • Morning: Continuation of APTA Connect networking sessions. 

  • Afternoon: Final speaker sessions featuring industry leaders, followed by closing remarks. 

  • Evening: Final night event is always a special evening for APTA and this year we will arrange for a very special destination showcase for all delegates.

• Friday, Sept 24 - Departure Day

ACCOMMODATIONS

Prince of Wales Hotel (Niagara-on-the-Lake, Ontario, Canada) is a landmark luxury hotel in the heart of one of Canada's most charming and historic destinations. Dating back to 1864, this elegant Victorian property combines timeless sophistication, exceptional hospitality, and modern comforts in an intimate and distinctive setting. As the host hotel for the 2027 APTA Global Forum, Prince of Wales offers an ideal environment for meaningful business connections, networking, and memorable destination experiences.

The hotel features beautifully appointed meeting and event spaces supported by an experienced conference services team. Its individually designed guest rooms and suites reflect the property's historic character, while guests can enjoy exceptional dining at Noble Restaurant, cocktails at Churchill Lounge, traditional afternoon tea in The Drawing Room, and relaxation at the Secret Garden Spa. The hotel's inviting lounges and elegant communal spaces provide natural opportunities for informal conversations and relationship-building throughout the Forum.

Ideally situated in the heart of Niagara-on-the-Lake's historic Old Town, Prince of Wales places delegates within walking distance of boutique shops, galleries, restaurants, and cultural attractions. The surrounding Niagara wine region offers outstanding opportunities for winery visits, culinary experiences, and exploration, while the world-famous Niagara Falls is just a short drive away.

The Prince of Wales Hotel is offering a special APTA Global Forum rate of CAD $309 per night, plus applicable taxes, for stays between September 19–24, 2027.

A limited block of rooms has been reserved exclusively for Forum delegates. The special group rate is available until August 6, 2027, or until the room block is fully booked, whichever comes first. Delegates are strongly encouraged to reserve their accommodations early.

CLICK HERE TO BOOK YOUR ACCOMMODATIONS

Please note: A deposit equivalent to one night's room rate plus tax is required at the time of booking. Cancellations or modifications must be made at least 14 days prior to arrival to avoid full cancellation penalties. For additional nights outside the contracted dates, please contact the hotel directly at +1 888-669-5566 (option 1).

REGISTRATION COSTS

• APTA Individual Member (Buyer): USD $250

• Non-APTA Individual Member (Buyer): USD $350

  • ⚠️ Join APTA before registering and save $100

• APTA Corporate Member (Supplier): USD $1,250

• Non-APTA Corporate Member (Supplier): USD $1,950

  • ⚠️ Join APTA before registering and save $700

• Add-On Supplier Delegate (sharing an existing supplier's meeting track): USD $600

EXCITING PRIZES & GIVEAWAYS

The APTA Global Forum 2027 isn’t just about networking, learning, and celebrating Africa’s vibrant tourism industry—it’s also your chance to win incredible prizes! Throughout the event, we’ll be offering a series of exclusive giveaways designed to inspire your future travels and reward our engaged attendees. From luxury safari experiences to hotel stays, flight vouchers, and unique cultural experiences, these prizes will showcase the best of Africa. Attendees will have the opportunity to win by actively participating in sessions, engaging with exhibitors, and joining special activities throughout the forum. Stay tuned for more details on the exciting prizes up for grabs—we can’t wait to celebrate with you in Niagara-on-the-Lake! If you are a supplier interested in donating a prize for the silent auction, please do so here.

WHAT'S APTA FORUM LIKE?