Are you building a credible business?

Credible business aren't credible by chance or luck. Credible businesses are built with hard work on solid foundations, minimising wasted effort and money on the way.

All credible businesses balance the three pillars, Product (will it work?), Customers (who will buy it?) and Commercialisation (how do we deliver it). It's not easy because you change one and the others change too.

This 90-minute workshop is for innovators and early-stage founders who want to ensure they understand the key concepts and how to balance them to ensure they 're building a solid foundation to make their business credible.

What we'll cover

Basics

Why being SMART matters and the dangers of assumptions.

The three pillars of a credible business

Unfortunately, it's not just about your tech, or your customers, or how you'll deliver. It's about all these and how they interact.

Who should come

Innovators looking to start a business, plus early stage founders who are looking for a structure to prioritise their efforts

Details

Thursday 29th October 2026, 12:30pm to 2:00pm

The Innovation Cluster, Unit 1, 25 Burler Drive in Vasse

Free to attend. Places strictly limited to 8.

Bring something to write with.

About Experia Growth

Experia Growth is a startup business builder with 100+ years of combined experience across startups, scale-ups and enterprise. Our flagship business build, LaunchFocus, turns a raw idea into a properly structured, funding-ready business in 12 months.

www.experiagrowth.com.au

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