Are you building a credible business?
Description
Are you building a credible business?
Credible business aren't credible by chance or luck. Credible businesses are built with hard work on solid foundations, minimising wasted effort and money on the way.
All credible businesses balance the three pillars, Product (will it work?), Customers (who will buy it?) and Commercialisation (how do we deliver it). It's not easy because you change one and the others change too.
This 90-minute workshop is for innovators and early-stage founders who want to ensure they understand the key concepts and how to balance them to ensure they 're building a solid foundation to make their business credible.
What we'll cover
Basics
Why being SMART matters and the dangers of assumptions.
The three pillars of a credible business
Unfortunately, it's not just about your tech, or your customers, or how you'll deliver. It's about all these and how they interact.
Who should come
Innovators looking to start a business, plus early stage founders who are looking for a structure to prioritise their efforts
Details
Thursday 29th October 2026, 12:30pm to 2:00pm
The Innovation Cluster, Unit 1, 25 Burler Drive in Vasse
Free to attend. Places strictly limited to 8.
Bring something to write with.
About Experia Growth
Experia Growth is a startup business builder with 100+ years of combined experience across startups, scale-ups and enterprise. Our flagship business build, LaunchFocus, turns a raw idea into a properly structured, funding-ready business in 12 months.
Your Facilitators
Mark Cheng, Principal, Experia Growth
Mark has a diverse commercial and financial background, focussing on what makes successful businesses tick. He’s worked for tier one companies like PwC and Rio Tinto but over the last 15 years has focussed on startups and developing businesses, including Blue Ocean MTS – a WA marine tech startup that recently was sold to a European defence prime. Accountant by training, founder by choice!
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
