Exporting can unlock new markets, new customers and new revenue streams but success rarely happens by accident.

Many businesses receive overseas enquiries and assume they are ready to export. The reality is that sustainable international growth requires far more than simply finding a customer overseas. It requires operational capability, financial readiness, compliance awareness, scalable systems and a clear understanding of risk.

This practical workshop has been developed specifically for ACT businesses looking to assess their export readiness, identify capability gaps and build a realistic pathway towards international growth.

What You'll Learn

During this interactive workshop you will explore:

• Export readiness fundamentals
• Market selection and international opportunity assessment
• Export capability and operational readiness
• Risk management and supply chain resilience
• Export compliance and documentation requirements
• Market entry strategies and growth pathways
• Pricing, cash flow and international expansion planning
• Available export support programs and resources

The workshop also explores real-world examples of businesses that succeeded and failed when expanding internationally, providing practical lessons that can be applied immediately.

Practical Workbook Activities

Participants will complete a comprehensive Export Readiness Workbook including:

✓ Export SWOT Analysis
✓ Export Readiness Diagnostic Assessment
✓ Export Capability Heat Map
✓ Market Entry Strategy Radar
✓ Export Pricing Model Builder
✓ Export Journey Mapping Tool
✓ Overseas Buyer Validation Checklist
✓ 90-Day Export Action Plan

These activities are designed to help you identify strengths, uncover risks and prioritise actions for international growth.

Who Should Attend?

This workshop is ideal for:

• ACT small and medium businesses considering exporting
• Businesses that have received overseas enquiries
• Service providers exploring international markets
• Product-based businesses seeking export opportunities
• Founders, directors and business development leaders responsible for growth

What You'll Leave With

By the end of the session you will have:

• A clearer understanding of your export readiness
• Visibility of key capability gaps and business risks
• Practical tools to assess international opportunities
• A personalised export action plan
• Greater confidence in your next steps towards exporting

Whether you are exploring exporting for the first time or looking to strengthen your international growth strategy, this workshop provides practical insights, tools and frameworks to help you move forward with confidence.

Contact the host of Are You Export Ready? Diagnosing Capability, Gaps and Next Steps

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