The art of asking

As strategists we know the value of research, but do we really know how to leverage it?

While working as a strategist at some of the biggest agencies in the country; VML, Clemenger BBDO and The Lab, Alex Forrester got the research bug. So he joined the team at The Research Agency as Business Director, and learned the art of asking.

There is an art to knowing when to use research and how to engage with it. There is an art to understanding what research can do and what it cannot. There is even an art to identifying when research is unhelpful and providing criticism constructively. 

At Strat Chats, Alex will share his knowledge and bring us all much closer to research that inspires, rather than destroys, our strategic output. 

Join us on 14 August at 8am at The Commons South Yarra.