ARTiculate: The Spotlight Strategy

Ready to get your artwork into the hands and hearts of more people? This workshop by Tamara Scheiwe is your ultimate guide to boosting your visibility and making sure your work stands out. This workshop is for painters, potters, photographers, or anything in between!

What we’ll cover:

• Social Media Savvy: Learn how to create a social media strategy that actually works. We’ll talk about the best ways to showcase your art, grow your audience, and turn followers into fans.

• Building Your Creative Network: It’s not just about posting, it's about connecting! We’ll discuss getting in touch with podcasts, local radio stations, art reviewers, influencers, online & print magazines and other ways to help spread the word about your work.

• Engagement Beyond the Screen: We’ll explore ways to engage with your community off-screen. Whether that’s through workshops, markets, collaborations or other unexpected art-related experiences.

• Collaborative Brainstorming: Got an idea you’re not sure how to execute? We’ll have a fun brainstorming session to bounce ideas off each other and troubleshoot marketing strategies tailored to your work and personal goals.

• The Artist’s Action Plan: Walk away with a worksheet full of tips, and resources so you can continue working on your marketing strategy after the workshop to keep the momentum high and your audience engaged.

Whether you're looking to build your brand, attract collectors or just get your art seen by more people, this workshop will give you the tools and confidence to make it happen. Get ready to take your artwork to the next level and share your creative vision with the world!

What to bring:

Notetaking materials / Laptop

About Tamara:

Tamara Scheiwe is a multi-disciplinary artist and creative producer with a passion for connecting art, design, and community. With a degree in Visual Communication from Queensland University of Technology, Tamara combines her expertise in graphic design and marketing to create vibrant events like The Plant Market and The Great Artist Market, as well as curate unique experiences for Ipswich Art Workshop in collaboration with the Ipswich Art Gallery team.

Passionate about problem-solving and collaboration, she develops creative solutions tailored to clients' needs—whether it's crafting a brand identity, creating a visual language, or designing market events to attract new audiences to spaces across Brisbane and Ipswich.

If you have any questions regarding this workshop, please contact creative.industries@ipswich.qld.gov.au. This workshop is part of Ipswich City Council's Creative Industries development program ARTiculate and are free to residents of Ipswich Local Government Area.