artsACTION Warrnambool
Description
ArtsACTION Warrnambool is an interactive, in‑person workshop series created especially for artists, creatives, arts workers & arts organisations.
It has been tailored for Warrnambool in recognition of the region’s huge creative talent - & the known shared challenges around marketing, collaboration, audience growth, business skills & accessing creative spaces.
Whether you're a visual artist, musician, writer, performer, maker, designer, filmmaker, creative producer, arts worker, or part of a community arts group, you're invited to take part in this energising, practical & inspiring two‑day workshop program - designed specifically for Warrnambool’s vibrant creative community.
Across two practical days you will:
· Find clarity about your creative career direction
· Build some essential skills to navigate arts pathways
· Strengthen your teamwork & collaborations
· Grow your audience & visibility
· Clarify goals & practical next steps
· Build confidence in your approach to challenges
· Connect with fellow creatives - musicians, writers, artists, performers, makers & more
Your free registration is valued at $600 and includes attendance at the workshop, arrival tea and coffee, morning tea, lunch and afternoon tea each day.
As a participant, you will also receive:
· A pre-program preparation questionnaire
· Access to digital tools & resources
· A post-program wrap up survey
· Invitation to join the ArtsACTION online community
The Warrnambool Library and Learning Centre is an accessible venue located at 8 Kepler Street, within the South West TAFE campus.
Thanks to the Fletcher Jones Family Foundations, Regional Arts Victoria and Warrnambool City Council, this event is free to attend as part of the Creative Warrnambool strategic priorities.
Agenda
- 9:30 am - 4:00 pm
DAY 1: Program Overview Friday 12 June 2026
Topic 1: Vision & Projects • Reconnect with what matters to you in your creative journey • Clarify your priorities, purpose & direction • Translating your ideas into structured, actionable plans Topic 2: Working Together Effectively • Clarify your existing resources • Understand how collaboration can amplify creative impact • Identify the skills, strengths & support you need • Explore practical tools for creative & managing teaming • Learn from real case studies of successful collaborations Topic 3: Being Market Ready • Understand your creative offer, services or products • Define your market & audience segments • Explore relevant business models, pricing & agreement frameworks • Increase your readiness for opportunities, gigs, exhibitions, commissions & more Topic 4 (Introduction): Growing Your Audience • Identify & understand who you’re trying to reach • Begin shaping your message & story to achieve your goals • Explore simple frameworks to grow support & engagement
- 4:00 pm - 7:00 pm
END OF DAY 1: Creative Meetup: Drinks and Nibbles
Join the Warrnambool City Council team and event partners in the Ozone Room at Hotel Warrnambool for: • A complimentary drink & some delicious nibbles • Casual networking with fellow creatives • Inspiring stories from local creatives • Time to unwind, connect & share reflections You may also wish to arrange to continue the conversation over dinner: maximising this focussed time, with fellow participants, to keep exploring & discussing the day’s learnings… Nibbles and non-alcoholic beverages provided, Other drinks available at bar prices.
- 9:30 am - 4:00 pm
DAY 2: Program Overview Saturday 13 June 2026
Topic 4 (Deep Dive): Growing Your Audience • Refine your message to grow support • Shape a clear, meaningful pitch [ built for purpose ] • Explore frameworks to develop your actionable audience - growth plan • Consider story, marketing & community-building techniques, to suit your objectives Topic 5: Completion & Presentation • Reflect & apply key learnings • Elevator pitch practice in order to build clarity & confidence • Presenting your plan & next steps for greater momentum • Celebrate achievements & build creative connections • Hear what’s next from Warrnambool City Council
Your facilitators
Sharon Seyd – Program Designer & Facilitator
Sharon is an Arts Business Specialist & Producer with over 35 years’ experience in the creative industries. She has founded & led three arts & production organisations, producing hundreds of high-profile projects across theatre, film & live events, collaborating with some of the world’s most prestigious artists & companies. Alongside her producing work, Sharon has a deep committed to creative career education. Through her long-running consultancy Mosaic (est. 1997) & teaching roles at the VCA, University of Melbourne & Deakin University, she has delivered practical, business training for creatives - with for more than a decade. Sharon’s passion lies in supporting creative professionals to lead with confidence, strengthen their skills & build sustainable careers. She has designed the ArtsACTION Warrnambool program & will facilitate the two-day experience.
Karen Corr – Program Director & Engagement Lead
Karen is a skilled project manager, facilitator & community engagement specialist, with over 17 years’ experience leading entrepreneurial initiatives & capacity-building programs. As Executive Director of Jumpleads & founder of Make a Change, she has supported hundreds of individuals & organisations across regional & metropolitan areas to shape ideas, activate projects & strengthen their communities. Karen is also Deputy Mayor in the City of Greater Bendigo & serves as the Council representative on the Bendigo Art Gallery Board. A trained engineer, she has also studied Business Development & Entrepreneurship with The Entourage - one of Australia’s leading business coaching organisations - applying these learnings to grow her own social enterprise initiatives & support others to do the same. Karen brings extensive experience in community engagement, participation & creative sector development, ensuring the program is grounded, relevant & highly practical. She has worked closely with Sharon to shape content that supports creatives to turn ideas into action.
About Jumpleads
Jumpleads NFP is a certified social enterprise operating across Melbourne & Regional Victoria. We jump-start creative & community initiatives, supporting artists, creatives, changemakers & organisations through practical training & strategic development We’ve worked across 40+ Councils, delivering programs through Make a Change (community division) & Pop Up Art (arts division).
Guest speaker
Anton Hassel
Anton Hasell is a professional artist whose studio research and experimental practice underpins his interactive and playful public-space artworks. He has taught in tertiary art schools and is an Adjunct Professor at RMIT University. Best known for the co-creation of the Federation Bells Carillon in Melbourne (www.federationbells.com.au), Anton recently completed the invention, casting and tuning of a musical set of ‘difference tone’ bells for the visionary Longnow Foundation’s 10,000 Year Clock project in Texas (www.longnow.org, & https://youtu.be/pKuJBGb_pN4 ) Anton’s practice as an artist, and as director of Australian Bell, a new-design bell-making company, explores resonant sound-forms, objects and architectures that help tune people into a site’s unique spatial ambience. His use of sophisticated digital design tools and modern manufacturing technology, in combination with a long experience in traditional craft technologies, has opened up new creative possibilities in the arts/craft/design field. This interest in technology underpins Anton’s productive collaborations with other artists, designers and scientists. He has recently been invited into the Homo Faber global community of artists and artisans https://www.homofaber.com/en/artisans/anton_hasell-bellfounding-mia_mia
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity