Associations and Memberships CEO Roundtable – Storytelling for Influence

We are pleased to invite you to a CEO Roundtable exclusively for leaders in the Associations and Memberships sector.

Hosted by Beaumont People, this session will feature guest speaker Carolyn Butler-Madden, award-winning author, podcast host, and Chief Purpose Activist at B Corp-certified consultancy The Cause Effect.

Carolyn will deliver a practical and interactive session on Storytelling for Influence -exploring how leaders can turn purpose into a clear, compelling narrative that builds trust, strengthens engagement, and motivates action.

In a challenging environment where memberships are under pressure and expectations are rising, Carolyn will explore why clear, compelling storytelling is often more powerful than strategy documents or value propositions alone. She will introduce a proven framework that helps leaders translate purpose into a narrative that motivates action and builds momentum.

The roundtable also provides a trusted, confidential environment for CEOs to share experiences, discuss current challenges, and connect with peers who understand the unique context of association leadership.

Why Attend

Learn a practical framework to translate purpose into a compelling leadership narrative
Strengthen member engagement, advocacy and connection
Apply insights directly to your own leadership challenges
Connect with other association CEOs in a confidential, peer setting

Event Details

Date: Wednesday 14 October 2026
Time: Morning tea from 9:00am for a 9:15am start. Event concludes at 10:45am
Location: Beaumont People, Level 29, 259 George Street, Sydney

Please note: This event is strictly for CEOs within the associations and memberships sector - no exceptions. Please reach out for details of other roundtables and sectors.

About Carolyn Butler-Madden

Carolyn Butler-Madden is Australia's leading authority on purpose-driven leadership.

After 30 years in advertising and marketing - including running her own agency - Carolyn made a pivotal decision: to dedicate the next chapter of her career to helping leaders understand that purpose is the most powerful operating system they have.

As an award-winning author, podcast host, and Chief Purpose Activist of B Corp-certified consultancy The Cause Effect, she has spent over a decade researching purpose-driven leadership, working with leaders and developing her proprietary Start With WHO® Model — helping her clients and audiences embed purpose at the heart of who they are, not just what they do.

Her keynotes bring compelling insights to life using captivating personal storytelling, including crossing war borders for love and once being mistaken for a drug lord. Audiences leave with clarity, conviction, and a concrete first step.

Contact the host of Associations and Memberships CEO Roundtable - October 2026