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ATMS Business Success Weekend: Transition to Practice & Optimise Your Business 2025 - Fremantle WA

Saturday 24 May – Transition to Practice
Sunday 25 May – Optimise Your Business + Drinks & Canapés Networking Event

TWO Days. One Goal. Your Business Success.

Join ATMS’ premier business growth event designed to help natural medicine practitioners launch, grow, and scale their businesses successfully. Whether you're starting out or ready to expand, this weekend delivers practical strategies, expert guidance, and powerful networking opportunities to support your journey.

"I am now armed with solid information on what is needed to start a practice and make it a success." – Past Transition to Practice Attendee

Transition to Practice – Saturday 24 May

Location: Esplanade Hotel Fremantle by Rydges, 46-54 Marine Terrace, Fremantle WA 6160
Time: 9:00am – 4:00pm
CPE points: 6

Your Practical Guide to Starting and Growing a Thriving Clinic

Starting your own clinic is an exciting journey, but it can also feel overwhelming. Where do you begin? How do you attract clients? What about pricing, legal requirements, and financial management?

ATMS’ Transition to Practice (TTP) Seminar is here to help! Designed specifically for students and new graduates, this highly popular event provides practical guidance, expert insights, and step-by-step strategies to help you build a successful and sustainable natural medicine practice.

Whether you’re dreaming of your own wellness clinic, a home-based practice, or a mobile service, this event will give you the confidence and tools to turn your vision into reality.

What You’ll Learn & Who You’ll Meet

Session 1: Getting Started – Where & How to Set Up Your Practice
9:00 AM – 10:15 AM
Speakers: Rebecca Lang, Annie Gibbins, Chantel Ryan

Choosing the right business model – home-based, clinic, mobile, or leasing
Legal & regulatory requirements for setting up a clinic
Essential equipment, software & setup costs
Understanding insurance, professional indemnity & compliance

Perfect for students and new graduates looking for clarity on setting up their practice.

Morning Tea & Networking
10:15 AM – 10:35 AM

Enjoy a quick refreshment break while networking with fellow attendees and industry professionals.

Session 2: Marketing & Branding – How to Attract Clients to Your Practice
10:35 AM – 11:50 AM
Speakers: Rebecca Lang, Annie Gibbins, Chantel Ryan

How to build a strong personal brand as a practitioner
Creating an effective marketing strategy to attract and retain clients
The power of social media, SEO, and local networking
What makes a good clinic website & how to set one up affordably

Essential for new practitioners wanting to build their visibility and grow a loyal client base.

Lunch & Networking with Peers & Industry Experts
11:50 AM – 12:35 PM

Enjoy a relaxed 45-minute networking lunch where you can connect with like-minded practitioners, ATMS leaders, and industry suppliers.

Session 3: Managing Finances & Pricing Your Services
12:35 PM – 1:50 PM
Speakers: Rebecca Lang, Annie Gibbins, Chantel Ryan

Understanding startup costs & financial planning for new businesses
Setting your pricing structure for profitability
Managing cash flow, expenses & tax requirements
How to track business finances & use accounting software

Ideal for practitioners looking to confidently manage their business finances.

Session 4: Preparing for Success – Practical Steps Before You Graduate
1:50 PM – 3:05 PM
Speakers: Rebecca Lang, Annie Gibbins, Chantel Ryan

How to start building your client base before you graduate
The importance of networking & finding a mentor
Tips for managing work-life balance as a new business owner
What successful practitioners wish they knew when they started

A must-attend session for students preparing to enter the workforce.

Afternoon Tea & Networking
3:05 PM – 3:25 PM

Take a short break, grab a refreshment, and chat with other attendees before the final session.

Closing Session: Business Launch Roadmap & Q&A
3:25 PM – 4:00 PM
Panel Discussion with All Experts

Recap of key takeaways & action steps
Open Q&A with speakers
How to implement what you’ve learned immediately

This seminar is more than just an event—it’s a launchpad for your career in natural medicine. Walk away with practical knowledge, valuable connections, and the confidence to step into your new role as a practitioner. Don’t miss this opportunity to turn your passion into a thriving business!

Secure your spot today!

Optimise Your Business – Sunday 25 May 2025

Location: Esplanade Hotel Fremantle by Rydges, 46–54 Marine Terrace, Fremantle WA 6160

Time: 9:00am – 4:00pm | CPE Points: 6

Scaling your business for long-term success

This high-impact one-day seminar is designed for natural medicine practitioners who are ready to streamline, optimise, and scale their clinic with confidence.

“This seminar changed my mindset on business growth! I now have clear strategies to increase revenue and improve client retention.” – Optimise Your Business Attendee

What You’ll Learn

How to use AI in healthcare to educate, document, and communicate
Systems to automate workflows and enhance client experience
Mindset and pricing strategies to increase income and fulfilment
Legal foundations to protect your growing business
Time-saving productivity hacks for busy practitioners
How to build a Business Optimisation Plan that works

Meet Your Industry Experts

Rebecca Lang

Opening Intention – Set your business focus for the day
I Serve, I Deserve – Learn how shifting your mindset around pricing and value can unlock new levels of income, confidence, and fulfilment in practice
Closing Commitment Circle – End the day with renewed focus and motivation

Annie Gibbins

AI for Health Professionals – How AI can help you educate, document, and communicate more effectively
Build Your Business Optimisation Plan – Apply everything you’ve learned into a structured plan to take action with confidence

Marianne Fernance

Automate and Simplify Your Practice for Success – Optimise clinic workflows while enhancing patient care

Chantel Ryan

Secure Your Practice – Understand the legal essentials to protect your business from compliance to contracts

Panel Q&A

Real Practitioners, Real Growth – An engaging and interactive session to gain insight from those who’ve done it

Who Should Attend?

✔ Natural health practitioners ready to grow and scale

✔ Business owners looking to streamline their operations

✔ Health professionals focused on long-term clinic success

BOOK NOW

Walk away with a clear, practical plan and renewed motivation to optimise your clinic for future growth.

Drinks & Canapés Networking Event – Sunday 25 May

Connect, Collaborate, and Celebrate!

After an inspiring weekend, network with industry experts, suppliers, and fellow practitioners over drinks & canapés.
Connect and Celebrate Network with industry experts and fellow practitioners over drinks and canapés. FREE entry to the drinks and networking event but you will still need to book your spot.

"This was the best part! I made fantastic connections with like-minded practitioners and business mentors." – Networking Event Attendee

Location: Esplanade Hotel Fremantle by Rydges, 46-54 Marine Terrace, Fremantle WA 6160
Time: 4:00pm – 6:00pm

Registration Options:

Attend 1, 2, or all 3 events!

Transition to Practice (Sat 24 May)
Optimise Your Business (Sun 25 May)
Drinks & Canapés Networking Event (Sun 25 May)

Meet the Presenters:

ATMS President: Rebecca Lang
Rebecca Lang is a passionate naturopath, nutritionist, entrepreneur, and advocate for natural medicine. With a Bachelor of Health Science (Naturopathy) and advanced diplomas in Naturopathy, Western Herbal Medicine, and Nutritional Medicine, Rebecca has spent her career blending traditional wisdom with modern health science. Rebecca is also completing a Post Graduate Diploma in Mental Health and Neuroscience, adding depth to her understanding of the mind-body connection.

Rebecca’s journey into natural health wasn’t a straight path. She started with a background in taxation, bookkeeping, marketing, and financial planning, skills she now applies to running her businesses.

While studying, she worked in a hospital, alongside specialists and surgeons, and in pharmacies, which gave her valuable insights into the medical and pharmaceutical industries.

Today, Rebecca wears many hats. She runs a thriving naturopathic clinic, a popular juice bar and vegan café, and a publishing company. She’s also a co-author of three books, a business mentor, and a retreat facilitator. Through her internship program, she supports and inspires up-and-coming naturopaths and nutritionists to thrive in their careers.

Rebecca’s mission is simple but powerful: to elevate natural medicine and help therapists build successful, respected practices within the healthcare system. She’s deeply committed to creating a future where natural and conventional medicine work hand in hand for better health outcomes

ATMS Vice President: Chantel Ryan
Chantel Ryan is a business lawyer with 15 years+ experience, having worked as a business lawyer for over 15 years after graduating with a Bachelor of Laws (Hon). Chantel has worked at several top tier law firms, and worked as General Counsel of a national media company for over 5 years. She left the corporate world to become a health coach and Naturopath, holding qualifications from the Institute for Integrative Medicine in NYC, as well as an Advanced Diploma (naturopathy). While studying Chantel designed & delivered wellness programs for corporate clients, and continues today with her own legal consulting firm, alongside her naturopathic clinical practice & work as a director on the board of the ATMS.

ATMS CEO: Annie Gibbins
Annie Gibbins is the CEO of the Australian Traditional Medicine Society (ATMS) and a highly regarded leader in the health and wellness industry. With a strong background in executive leadership, Annie is dedicated to supporting natural medicine practitioners in building thriving, sustainable businesses.

A seasoned speaker and business strategist, she is passionate about empowering health professionals with the tools, education, and advocacy they need to succeed. Annie’s leadership at ATMS is focused on innovation, growth, and strengthening the industry’s future.

Marianne Fernance

Marianne Fernance is an experienced Naturopath, Nutritionist, Herbalist and Founder of Passion4Health Naturopathic Clinic. She is deeply committed to empowering the next generation of naturopaths.

With over 17 years of clinical experience, Marianne founded SimpleClinic in 2010 - a practice management platform designed to streamline and automate operations for naturopaths, nutritionists, herbalists, and other natural healthcare practitioners. Today, it is widely used by practitioners across Australia and New Zealand.

Continuing her dedication to the natural healthcare community, she launched Nats Helping Nats in 2023, a free marketplace where practitioners can share and access valuable resources.

Marianne’s passion for health, education, and community is evident in her work, establishing her as a highly respected leader in the field of naturopathy.

Early Bird Prices (Available until 30 April 2025):

Earn CPE points while gaining business-changing insights!

Secure your spot today and invest in your success!

REGISTER NOW!