CPE: 6 CPE points

Registering for this event will also give you a complimentary webinar– ‘How to Audit Your Own Website & Fix it’s Weaknesses’ with Heather Porter!

Where: Online

Cancellation: If it is deemed that a seminar is not viable, it may be postponed or cancelled by ATMS.

Livestream ATMS Seminar + AGM: Amplify Your Practice 2021

Program Outline

Speakers and Sessions

Rebecca Flint

Session: Canva for your clinic

Rebecca is a Senior Community Manager at Canva.

With 20+ years of small business ownership in both the design/branding industry and the fitness Industry, Rebecca combines her knowledge for small business ownership with her love of design and branding to help founders & entrepreneurs build status-elevating visual brands and designs that help to build authority, increase revenue and impact niche networks with the use of Canva.

Session overview: Canva is an Australian-based graphic design platform that looses you to quickly and effortlessly put together design collateral such as social media graphics, presentations, newsletters, posters, brochures and much more. This platform is available both on a desktop and mobile and features a large bank of dynamic imagery, hundreds of templates, colours, fonts, illustrations, graphics and GIFs.

In this talk, Rebecca will show you just how easy it is to set your clinic brand up in Canva, select templates that you can easily change to suit your clinic brand and quickly and efficiently create branded graphics for use on Social Media to promote your business. She will also cover the top features used in Canva to save you time and money in your business.

ATMS pre-event offer: Try Canva Pro for free, for 45 days with this special link: https://www.rebeccaflint.com/canva

Heather Porter

Session: How to blog so Google sends you traffic and Prospects take action

Heather Porter is a business coach, speaker, and social media expert who teaches online marketing tips to small businesses who want to grow with less hustle.

She runs Website Love, a website development and social media training company that has built over 500 websites and has a social media following of over 20,000. She is an Amazon Kindle #1 bestseller, co-author of four business books, and host of “That Social Media Show” on the Bizversity business app used in over 100 countries to train small businesses.

She is the host of her newest podcast “The Hustle Rebellion” and is one of eight Facebook Community Trainers in Australia and New Zealand and teaches the Facebook Community Boost program to small businesses.

Session overview: In this training you will learn how to use a blog to get more traffic to your website. Whether you have written articles on your website before or never tried, you will get an framework to follow:

Why you need a blog
What you should write on and how often to post
How to do keyword research
An easy formula for writing titles that get people to click
How to layout your articles so they actually get read and generate leads and sales
How to use keywords in your posts to help with SEO so your site gets found in the Google search results

Lynsey Fraser

Session: Creating authentic connection and conversation on Social Media

Lynsey is an Internationally renowned Social Media Expert, Speaker and Consultant and founding Director of FloSocial. Lynsey is a member of the top tier of the Facebook Technical Services Partnership program and has managed over $5,000,000 in ad spend for top global brands. Lynsey has over 12 years of public speaking experience and a passion for education, lecturing for the University of Sydney and writing for leading social media marketing publication Social Media Examiner - Lynsey is striving to change the way social media education is delivered through fun and engaging educational experiences, online training programs and mentorship.

Session overview: Move past just posting or treating social media as part of your daily “to do” list and learn new ways to truly connect, engage and build a relationship with your audience.

Social media is a powerful tool to build your business and reach new audiences but many people shy away from using it to it’s full potential as they feel exposed or inauthentic when using it. If Social Media feels a bit ”ick” to you and you dread having to show up on camera, then this session is for you.

In this session Lynsey is going to take you through how audiences use and interact with different types of content across social media and help you understand where and when you should be showing up for them. We are also going to take a look at how the social media platforms give you insights into what your audience wants to see from you and how to use that to create more engaging and meaningful conversation.

One of the most direct tools for conversation unique to the social media platforms is live video and in this session you will learn ways to get confidence and composure when going live on Social Media.

Outcomes

Understand the psychology of social media and where it differentiates between platforms and audiences.
Develop your message and purpose on social media
Discover how to look at your social media metrics to understand what your audience is interested in
Learn new ways you can use social media to create conversation.
Build your skills and confidence with live video